Here’s one that the rest of the industry seems to have made its collective peace with, but – like some sort of unstoppable moron – I’m not willing to let it go: Did the Samsung Galaxy S5 shift 10 million units in 25 days?
The claim was made unofficially over the weekend, but JK Shin remains tight-lipped. We reached out to Samsung for clarification and got a terse “No comment”.
Wind your memories back to space year 2013AD, and you might recall Samsung made a colossal song – and indeed dance – about the Galaxy S4 reaching 10 million sold. Ok, 10 million shipped.
The Samsung Galaxy S3 successor went on sale on April 26 last year, and a few weeks later JK Shin yelled: “We are confident that we will pass more than 10 million sales of the S4 next week. It is selling much faster than the previous model S3.
“Samsung spent 50 days to pass the 10 million sales mark for the S3. The S4 will be Samsung’s first '10 million seller’ device less than a month after its official debut.”
The following week, Team Samsung confirmed that the Samsung Galaxy S4 was selling at a rate of four units per second. Shin crooned: "On behalf of Samsung, I would like to thank the millions of customers around the world who have chosen the Samsung GALAXY S4.”
But this year? This year? We haven’t heard a peep from Samsung, and while initial uptake of the Galaxy S5 was said to be nothing short of furious, there are rumours that it isn’t selling so well.
A South Korean mobile sales ban was brutally timed to coincide with the release of the Galaxy S5 on its home turf, and we heard last week that Samsung’s head of mobile design had been “realigned” amid criticism of the latest flagship’s “conveyor belt” or “band aid” perforations.
And let's not forget the rumoured Samsung Galaxy S5 Prime. The more learned mobile consumer is well aware that an enhanced model is almost certainly on the cards, perhaps as early as next month.
In a bid for clarification, I sent these words to my Samsung PR contact: “I just wondered what the official word is on the Samsung Galaxy S5 hitting 10 million sales. It was reported unofficially over the weekend, but there hasn't been anything from JK Shin & Co just yet.”
The response? “Samsung isn't commenting on this I'm afraid.”
Heck, even if they were thinking: ‘Why would we confirm anything to these jokers?’ – I’d still expect something along the lines of: “Samsung is extremely happy with sales of the Galaxy S5 to date.” Y’know, some sort of half-hearted brush-off.
They say no news is good news, but I’m thinking no news is most definitely bad news in this case – especially when you consider last year’s abundant fanfare.
As I mused on Monday, perhaps Samsung is simply getting its Galaxy S5 figures in order before making a statement, though that seems unlikely.
I reckon the more plausible scenario is that the Galaxy S5 hasn’t shipped 10 million units as fast as Samsung would’ve liked.
But hey, even if it took just over a month to reach 10 million, that’s still a heck of a lot of Samsung Galaxy S5s flying around, and the bubble had to burst some time.
I simply want answers. Let’s not take the word of a South Korean publication that failed to state a source as gospel, huh?