I almost feel kinda sorry for Amazon as it desperately tries to carve itself a slice of the mobile phone market. Having said that, I seriously doubt Jeff Bezos is struggling to pay the rent. Where was I again?!
Aha, yes: Amazon and its dogged determination to get in on the mobile thing. The Fire Phone might’ve fallen flat on its face, but here Team Bezos takes an altogether different approach, with a full-blown mobile phone store, including O2-flavoured contracts.