We do enjoy a spot of stat-based action, and we’ve got some interesting new figures straight out of Austin, Texas, courtesy of IMS Research.
The IMS guys reckon 420 million smartphones will be sold globally in 2011; that’s 28% of all mobile sales.
Thanks to the introduction of more entry-level devices, IMS expects that figure to rise to 1 billion in 2016, with smartphones accounting for one in every two mobile phones sold.
However, IMS analyst Josh Builta notes: “Despite the higher margins for smartphones, and the seemingly insatiable consumer appetite for converged devices, it is clear that not all OEMS are equally positioned to capitalize on this market trend.
“For instance, LG, despite being the third largest OEM in the world, has offered a fairly limited smartphone portfolio in recent years, a factor that resulted in the company reaching less than a three percent share of the total smartphone market in 2010.”
IMS also observes that Nokia’s smartphone sales tumbled 34% from Q2 in 2010 to the same period in 2011. Eek. Apple, Samsung and HTC are doing alright though.
“Clearly one of the key dynamics of the mobile handset competitive environment in recent years has been the inability of many traditional market leaders to recognize and adjust to the growing smartphone tier,” adds Josh.
“The reasons for these failures vary and include everything from poorly designed and manufactured devices, unsatisfactory user interfaces, and portfolios that don’t offer products with a differentiating feature. These lapses have created opportunities for newer entrants to the market, which they have aggressively pursued.”