BlackBerry QWERTY die-hards without the means to fork out £550-odd (or the contract equivalent) for a BlackBerry Q10 will no doubt have been waiting to hear what the more “affordable” Q5 announced last month will set them back.
Well, as with all things “affordable” is a matter of opinion, and those opinions are certain to be split with news that the Q5 is set to carry a SIM-free price tag of £350.
So assuming the figure is correct, what to make of it?
On the one hand, it means the Q5 is the cheapest QWERTY smartphone around by some way, but that's because the only other one is the Q10, around £200 more expensive.
And with BlackBerry boss Thorsten Heins having ruled out a pure budget device as running counter to the company's approach to product design, this is as low end as BB10 is probably going to get (and to be fair it does still have a better-than-bargain bin specification and the USP of that physical keyboard).
In other words, it's probably best described as "affordable... considering". Which is probably what the wiser heads were expecting all along.
Just to remind you, the BlackBerry Q5 is set to go on sale sometime around the middle of next month.