LG hasn't had a bad year, and the recently launched G2 is one of the better new arrivals we've seen touching down over the summer.
But to be honest we're having to give LG the benefit of a whole lot of doubt when talking about its latest announcement, the quirkily shaped Vu 3.
But it's not the size of the 5.2in IPS panel that's the Vu 3's chief calling card – it's the 4:3 aspect ratio. That's the reason for the unusual 1280 x 960 resolution, and what gives the Vu 3 that slightly squashed look it seems to have in pretty much every product pic we've seen so far.
Less controversial is the presence of Qualcomm's Snapdragon 800 processor, clocked at 2.26GHz, then there's 2GB of RAM, 13MP/2.1MP cameras with full HD video recording at 30fps, Android 4.2.2 Jelly Bean and LTE-Advanced compatibility in South Korea with its 150Gbps theoretical download speeds.
It'll be available there on Friday, September 27, for a reported SIM-free price of £465 according to Pocket-lint, which is a fair bit less than the Galaxy Note 3. Unlike its Samsung rival, though, there's a fair chance we won't see the Vu 3 internationally at all.