The Nokia Lumia 525 was one of the few possible arrivals that didn't actually launch at Nokia World in the end, but not to worry – it's turned up today.
And while it's no quad-core superstar like the high-end Lumia 1520, in succeeding the best-selling Lumia 520, the entry-level Lumia 525 is arguably just as important a release to the Windows Phone cause.
That would be Windows Phone 8 complete with the new Lumia Black update, which should make it one of the quickest ways to get the very latest version of the OS.
What hasn't changed from its predecessor is the Lumia 525's 4in 480 x 800-pixel display, which is a tad disappointing, along with its dual-core 1GHz Snapdragon S4 processor.
The RAM has been doubled to 1GB, but the 8GB storage, 5MP camera (with no forward-facer or flash) and 1430mAh battery are the same as on the Lumia 520 too.
Throw in an unchanged design and all told it's not much of a step forward, really. Nokia will argue that the Lumia 520's success made it a wheel not in need of reinventing, but time will tell.
The Nokia Lumia 525 will launch in Africa, Asia Pacific and the Middle East initially, with wider rollout to follow. According to The Verge, the Lumia 525 will cost the equivalent of £122 in Singapore.