£7,000 Vertu Ti touches down

£7,000 Vertu Ti touches down

The Vertu Ti has officially landed, ushering in a new age for the luxury brand where Android and not Symbian calls the shots underneath each device's hand-crafted exterior.

It also comes with – as expected – a dual-core 1.5GHz Snapdragon processor on the plus side, and 1,250mAh of battery power on the minus side, a negative only alleviated by the absence of 4G.

Don't get me wrong – I'm not knocking the Vertu Ti. It's positively futuristic in comparison to some of the company's handsets down the years. And in any case, you're simply on the wrong path if you're looking for technological reasons to justify a price tag that reads €7,900 (£7,000).

Regardless of price, however, the move to Android is nonetheless a significant one from a company that was until recently owned by Nokia and has always been built on Symbian underpinnings. As we wrote a couple of weeks ago, the Vertu Ti could well be the closest thing we'll see to an Android-powered Nokia.

So why did Vertu go with Android rather than – like Nokia – Windows Phone? CEO Perry Oosting told the BBC it's simply a matter of Android being more established, particularly on the global scale.

“You need to be part of an ecosystem,” Oosting said. “Your device will have to integrate with other devices. I think the Windows phone will have success but it is still a relatively small market share. At the moment it doesn't have the global reach of Android – which is about 60% of the market.”

That might sound a bit ludicrous considering Vertu has only sold just over 300,000 phones in its entire 10-year history, but it's still a valid point no matter who's making it.

And yes, a Vertu phone may seem like little more than an expensive plaything made of exotic materials, but maybe that's being a bit harsh.

A Vertu offers more than just a costly homage to Blake's 7 (thanks Pondlife!) – and we don't mean the famous 24-7 concierge service that comes as part of the deal.

Saying the Vertu Ti has a sapphire screen, for instance, makes it sound exclusive. But aside from being more expensive than glass, sapphire is also far stronger.

Over to Vertu head of design Hutch Hutchison for what has to be the statement of the year so far. “People think sapphire is just posh glass,” said Mr Hutchison. “But sapphire is to glass what steel is to blancmange. The only thing that scratches it is a diamond.”

There you have it. In more than 6,000 published posts on Mobot over the last two years that's the first time one has contained the word “blancmange”. Who said Vertu wasn't an innovator?

Add a comment

vwjrug  Feb. 12, 2013 at 16:29

"I'm not knocking the Vertu Ti"

I am. See, like this.

JanSt / MOD  Feb. 12, 2013 at 17:29

It looks like a Klingon pain stick or sumfink... From the pics I wouldn't have guessed "phone?"!

AhmadCentral  Feb. 12, 2013 at 18:30

I was going to buy this phone...

But then I bought the Xperia T and an Audi with the money instead.


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