It’s easy to forget just how geeky we are, reading and writing about mobiles every day. Spare a thought for the girl who drunkenly argued that she had a Samsung Google (i.e. a Samsung Galaxy Nexus), and not forgetting my mum, who recently asked: “Is the iPhone a BlackBerry?”
With that in mind, you mightn’t be too shocked to learn that 82.6% of respondents in a 1,500-person US survey were unaware that BlackBerry 10 had even launched.
That’s the good word from Barron’s, which relays various statistics from an MKM Partners study.
A worrying (for Heins, at least) 68% of consumers were not “interested in, or at all curious about” BlackBerry 10, while 1,239 of the 1,500 were seemingly oblivious to its existence.
Windows Phone didn’t fare much better, with 63.9% uninterested in Microsoft’s mobile OS, and 60.5% unaware of Windows Phone 8’s presence. And more bad news for Stephen Elop, with just 0.7% planning to pick up a Nokia phone as their next purchase.
Of the 51% of respondents who own a smartphone, 33% had an iPhone, while 50+% subscribed to Team Android, and – if the survey’s anything to go by – it looks like things are destined to stay that way for some time.