What's this? Another tablet from Acer? Yep, indeedy. Another one to add to the tall stack of Android slates trying to get the attention of the 25% of future tablet owners who aren't interested in buying an iPad.
Acer has chosen Computex in Taipei to announce the Iconia Tab A110 alongside several other tablets, and it's done so in a very pedestrian fashion. No fuss, no big announcements and no huge event.
That could well be because a 7-inch tablet with Android 4.0 Ice Cream Sandwich that's powered by an Nvidia Tegra 3 processor isn't exactly headline stuff right now. But what could make the difference is Acer's suggestion that the Iconia Tab A110 will ship at less than $200 when it comes out in Q3. Wow.
As The Verge points out, there's been loads of chatter recently about cheaper Tegra 3 tablets - and there's real excitement that the rumoured Google Nexus tablet could be in the same league of affordability when (if) it eventually appears.
Quite how different that would be from this device remains to be seen considering that the Iconia A110 is almost free of customisation by the sounds of things, leaning more towards a 'pure Google' experience.
It did put in a fair effort in the Quadrant benchmarking test, coming in not too far short of the Asus Transformer Prime. Whilst it may lack some of the physical polish, it still seems a worthy alternative to, say, the Kindle Fire on the performance front.
What else is on board? Well, there's 1GB of RAM, a single front-facing camera and a microSD card slot - about what you'd expect given the price tag. Let's just hope we see it here in Blighty.