It's probably fair to say that Acer hasn't had a massive impact in the Android arena so far with what's felt like a rather half hearted attempt in launching its handsets.
But at least it's having a go - and it's coming back for more with the announcement of its first NFC-enabled device, the Liquid Express.
In fact, it's promising to get together with Orange and T-Mobile here in Blighty to make a virtue of the technology which has constantly been touted as the next big thing, yet failed to catch on.
"As a technology of the future, NFC is a priority for Acer as it can be used for multiple purposes: payment, transport, tickets, loyalty cards, cultural information," LG's press release kindly educates us, "and that's without having explored the thousands more applications that will follow." It's almost enough to get us excited - even if we have heard it all before.
Aside from its NFC chops, the Liquid Express is a modestly specced handset, featuring a 3.5in touchscreen, 800MHz single-core processor, 5-megapixel camera with LED flash, and Android 2.3 Gingerbread.