Acer to Microsoft: no one knows about Windows Phone; we can't build the brand for you

Acer to Microsoft: no one knows about Windows Phone; we can't build the brand for youNetting partners is something that is – and will continue to be – crucial to Windows Phone’s success. I mean, it’d be a pretty sorry state of affairs if Nokia weren’t on board. Uhm, with all due respect to HTC.

Speaking of HTC, fellow Taiwanese manufacturer Acer is vaguely interested in Microsoft’s OS, but not until Windows Phone becomes a viable force in the smartphone world. Get your finger out, M$.

There are Windows Phone-related quotes aplenty flying around, courtesy of one Allen Burnes, vice-president for Acer’s smartphones in Europe, the Middle East and Africa.

Speaking to TechRadar, Burnes yells: "We are looking at Windows Phone 8, we think it's a great OS. The integration with Xbox is nice, the enterprise suite is nice, but I think no one knows about it.

“You'll find everyone in our smartphone team would really like to deploy Windows OS, but in relation to where we are as a company we have to make our decisions in relation to what we think will sell out.

"We've made the decision not to launch a Windows Phone 8 device this year. Next year, depending on how we see the growth go this year, we may well do."

Meanwhile, Burnes tells Pocket-lint: “Where we are is, like many in the industry: Microsoft, we can't build your brand for you.

"My view is that Nokia's issue is they have to build their brand as well as Microsoft's brand.”

Ouch. At present, Microsoft has the backing of – most notably – Nokia and HTC, along with token efforts from Samsung, and budget stuff from Huawei.

As for LG, Dell and ZTE, they all bailed after Windows Phone 7. Eek.

Read more about: Windows Phone

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7 comments

mightyforest  Jun. 15, 2013 at 21:30

No loss now is it

JanSt / MOD  Jun. 15, 2013 at 21:33

In fairness (gulp...): who is aware of Acer's Android phones? Where was the Acer Iconia Smart, Acer? How long between the Cloud phone winning design awards and it actually becoming available? Where's your network support? Right...
See, I'm sucking up to M$ because I just may have to buy an "EOS" after the suckiest smartphone experience of my life - the Z10! Android? Nah... BB10? LOL
Oh, Tizen... anyone seen the round Touchwix icons? And what else?

JanSt / MOD  Jun. 15, 2013 at 21:34

Tizen...
http://www.blogcdn.com/www.engadget.com/media/2013/02/tizen-new-lead.jpg

mcderment  Jun. 15, 2013 at 23:10

Who are acer?

JanSt / MOD  Jun. 15, 2013 at 23:40

Who are acer?
Now now :p I'm a closet fan with mod-powers

Marekj  Jun. 16, 2013 at 19:53

I'd echo the thoughts of a few others here, and ask what an OEM that has knocked out a few half-baked Android phones knows about the smartphone market.

Acer have a supreme knack of relentlessly knocking out god-awful tat. I had a play with one of the Acer Cloud mobiles the other day (the one on offer that had gained design awards); I couldn't bring myself to by one, even at £180.

Having said all of that, WP8 could be what the firm needs to sell any significant numbers - Cheap build, low specs - WP8 would still fly along nicely. Flog a few million units in the emerging markets.

Gl0k  Jun. 17, 2013 at 10:55

Well when you've lost the mobile phone powerhouse triple of Dell, ZTE *and* LG you're really in trouble...

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