It's called the Advent Vega Tegra Note 7, but this one isn't just another touch-screen also-ran. In fact its maker says it's the fastest 7in Android tablet on the market.
That's because when you get past its unassuming exterior and jaw-cracking name, it's actually based on the Nvidia Tegra Note reference design announced recently.
That means a Tegra 4 chipset, which is made up of a 72-core GeForce GPU and a quad-core A15 Cortex processor, complete with battery-saving fifth core.
Like the Tegra Note, there's a stylus included too (hence the “Note” in the title), which Nvidia says will be super-responsive thanks to the on-board DirectStylus software.
From there the spec becomes far more middle-of-the-road. The 7in IPS display checks in with a resolution of 1280 x 800, while the 1GB helping of RAM and 5MP/2MP cameras are nothing special either.
Nvidia's bespoke audio and photo software should at least help you get the most from those middling specs, and despite the high-octane processor you should get 10 hours of HD movie playback between charges.
Storage-wise you're looking at 16GB, but you're restricted to Android 4.2.2 Jelly Bean – and we suspect an upgrade to anything more recent won't be arriving anytime soon.
The Advent Vega Tegra Note 7 is priced at £180, and will be available in PC World and Curry's stores from November 15. In the meantime, you can pre-order one online from tomorrow, November 7.