Amazon: almost 60% of Christmas shopping conducted on mobile

Amazon: almost 60% of Christmas shopping conducted on mobileA lot of people are still wary of online shopping, and yet more concerned about shopping from mobile devices, despite the obvious luxury of being able to lie on the couch and avoid humans (oh, and it’s secure, too!).

There are signs that that attitude is changing, however, as Amazon says almost 60% of Christmas shopping on its site was conducted from mobile devices this year. Lovely.

Amazon has shared a whole bunch of stats pertaining to Christmas sales, and while the figures were mostly pretty vague, things were undoubtedly good.

This time last year, just over half of Amazon customers were using their mobiles for Christmas shopping, rising to just under 60% this year. That includes both Amazon's apps and mobile websites.

The online giant also recorded an impressive 10+ million new Amazon Prime subscribers, Prime clearly being a major cog in the Amazon machine, with the free super-fast delivery and the streaming and whatnot. Heck, customers in Manhattan can even get one-hour delivery.

Big Boss Jeff Bezos will no doubt take pleasure in the fact that Kindles (Fire HD 7, Fire HD 6, Fire HDX 7) accounted for the top-three selling tablets, while Frozen predictably topped the charts in toys, kids’ apparel, and watches (tough luck, smartwatches).

via: TechCrunch

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 1 comment

JanSt / MOD  Dec. 27, 2014 at 13:18

wouldn't it be great if they made a mobile? a phone? that people want? :p

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