We've never been altogether convinced by this whole pre-order malarkey. Far too often retailers slap up pre-order pages for newly announced kit, listing prices and shipping dates that have yet to be officially confirmed and are in many cases completely wrong.
But Amazon has taken things to a whole new level by arbitrarily cancelling many pre-orders for the upcoming Asus Eee Pad Transformer Prime over in the US due to a “lack of availability” of stock.
Now maybe we're missing the point here, but isn't that kind of the whole point of pre-ordering in the first place? If it was available, after all, you wouldn't have to pre-order it – you could simply buy it.
Either way, a good number of Amazon customers who have pre-ordered the Asus tablet, which is set to go on sale in mid-December, have been informed by email that their orders have been cancelled thanks to a lack of availability from suppliers.
Amazon has clarified that this doesn't mean there's a lack of Eee Pad Transformer Prime stock in general – just that's its own supplier doesn't have the numbers to fulfil pre-order demand. We'd have thought customers might at least be given the option to keep their order in place to be fulfilled once more stock arrives, but that's not how the Big A is choosing to play it.
If you were really paranoid – and in this case we're not – you might be wondering if the whole thing is actually just aimed at sabotaging a key rival in the hope of selling more Amazon Kindle Fire units instead.
And in any case, it's all just by the by for us in the UK: Asus has yet to reveal when the Eee Pad Transformer Prime will land in the UK. And ditto the Kindle Fire, while we're at it.
Via Android and Me