Back in May this year, colossal online retailer Amazon introduced a little something called Amazon Coins for Kindle Fire users in the US, essentially a virtual currency.
The scheme is now live in the UK, and in celebration Amazon is giving new and existing Kindle Fire owners £4-worth of virtual gold. Rejoice!
“What’s the friggin’ point?” I hear you scream. Well, preloading your Amazon Coins balance kinda makes it marginally more convenient to buy content, a bit like loading up on Microsoft credit on the Xbox and that.
Additionally, users can save up to 10%, but only if they’re willing to spend £45 on 5,000 Amazon Coins, or £90 on the 10,000 bundle – one Amazon Coin being equivalent to one cyber penny.
From Amazon’s point of view, they’ll be hoping to take advantage of the bizarre psychological blip that makes spending virtual cash seem somehow less costly than spending, like, real money.
Indeed, Amazon will take the hit initially, with developers still guaranteed a 70% cut of sales.
"Today we are giving Kindle Fire owners £4 worth of Coins to spend on new apps and games, such as Candy Crush Saga and Angry Birds Star Wars," begins Mike George, VP of apps and games at Amazon.
“And with discounts of up to 10 percent when you buy Coins in bulk, this is a great way for customers to save money when they buy apps, games and in-app items.
"We will continue to add more ways to earn and spend Coins on a wider range of content and activities."