Amazon escalates tablet vendetta against Apple's iPad mini

Amazon escalates tablet vendetta against Apple's iPad miniAmazon seemed just a little iPad mini-obsessed last week when it turned the second half of its Q3 earnings release into a “why the Kindle Fire HD is better than the iPad mini” release.

But that's nothing, it turns out. The online retail colossus has now used its own front page to escalate the war of words – and by a good few notches, too.

Front and centre when you fire up amazon.com (as in the main US site, not the UK one) is a side-by-side comparison of the Kindle Fire HD and iPad mini titled “Much more for much less”, containing the same points made in the press release the other day.

Those mainly centre around the higher-resolution 7in display and lower price of the Kindle Fire HD ($199 versus $329 in US currency), though mention is also made of the former's dual stereo speakers and MIMO Wi-Fi too.

But the real insult comes in the snippet from a recent Gizmodo article that's been pull-quoted in large text above all of that, and reads:

“Your [Apple's] 7.9-inch has far fewer pixels than the competing 7-inch tablets! You’re cramming a worse screen in there, charging more and accusing others of compromise? Ballsy.”

In case you're wondering, it's an article on Tim Cook's recent explanation of why the iPad mini doesn't actually contradict Steve Jobs pronouncement that 7in tablets are two small – the reason basically being that 7.9in is in fact waaaay bigger than 7in.

Lewis gave the whole idea a semi-respectful snort of derision in his own write-up the other day, but Gizmodo being Gizmodo, the point was made far more directly – to give you an idea, the paragraph quotes by Amazon actually starts “Are. You. Fucking. Kidding. Me.” That bit didn't make the quote, though.

Still, strong stuff. But while Gizmodo was (rightly) ridiculing Cook's effort to spin one feature of the iPad mini that's been questioned, what Amazon has done is use the quote out of context to directly attack one of the world's biggest companies on one of the US' most visited web pages.

Now that's ballsy.

Read more about: Amazon Kindle FireApple iPad mini

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16 comments

Pondlife  Oct. 29, 2012 at 10:57

More of a sales pitch than a vendetta, besides bet it's not stopping them stocking the mini...

PaulFromMA  Oct. 29, 2012 at 11:22

What about Amazon's quoting Gizmodo is out of context?

Pondlife  Oct. 29, 2012 at 12:23

Link to that gizmodo article would have been helpful

Stelph  Oct. 29, 2012 at 13:29

Link to that gizmodo article would have been helpful

http://gizmodo.com/5955054/tim-cook-we-would-never-make-a-7+inch-tablet

satchef1  Oct. 29, 2012 at 14:23

What about Amazon's quoting Gizmodo is out of context?

How are they quoting Gizmodo out of context? If anything, Giz were even more scathing than the quote would suggest.

Cook goes on to say that "The difference in just the real-estate size between the the 7.9 (almost 8) versus the 7 is 35 percent. And when you look at the usable area, it's much greater than that. It's from 50 to 67 percent." What is this "usable area," exactly? Is he talking about the back of it? Like, it's a solid surface you can use when you need to sign checks? And how you add 0.9 diagonal inches and come away with 67 percent more useable area is a conundrum that will have mathematicians scratching their heads for eons to come (okay, maybe not). Then he goes on:

"iPad mini is a fantastic product," he continues, probably throwing back another stiff drink. "It's not a compromised product like the 7-inch tablets. It's in a whole different league."

Are. You. ****. Kidding. Me. You just made a 7.9-inch tablet, and you're dissing 7-inch tablets as compromised? Not only that, as we showed earlier, your 7.9-inch tablet has far fewer pixels than the competing 7-inch tablets! You're cramming a worse screen in there, charging more, and accusing others of compromise? Ballsy.

JanSt / MOD  Oct. 29, 2012 at 14:45

Yeah, yeah, yeah....
Crap browser, crap whisper-sync, and handicapped appstore - how come that isn't listed by Amazon? Oh, right, cause it's the Fire ;)

pots, kettles...

matt101101 / MOD  Oct. 29, 2012 at 15:49

Yeah, yeah, yeah....
Crap browser, crap whisper-sync, and handicapped appstore - how come that isn't listed by Amazon? Oh, right, cause it's the Fire ;)

pots, kettles...

Crap display, overpriced, under-powered, stupid middle of the road size, inevitably going to be updated by a newer, more competent, model extremely soon...

Just to give both sides ;).

JanSt / MOD  Oct. 29, 2012 at 15:53

Yeah, yeah, yeah....
Crap browser, crap whisper-sync, and handicapped appstore - how come that isn't listed by Amazon? Oh, right, cause it's the Fire ;)

pots, kettles...

Crap display, overpriced, under-powered, stupid middle of the road size, inevitably going to be updated by a newer, more competent, model extremely soon...

Just to give both sides ;).
sure! But that is what the article is about, and what Assmazon plastered over their homepage.
So I was giving the other side, while you're just rephrasing their boohoo :p

matt101101 / MOD  Oct. 29, 2012 at 15:56

Yeah, yeah, yeah....
Crap browser, crap whisper-sync, and handicapped appstore - how come that isn't listed by Amazon? Oh, right, cause it's the Fire ;)

pots, kettles...

Crap display, overpriced, under-powered, stupid middle of the road size, inevitably going to be updated by a newer, more competent, model extremely soon...

Just to give both sides ;).
sure! But that is what the article is about, and what Assmazon plastered over their homepage.
So I was giving the other side, while you're just rephrasing their boohoo :p

I'd take my chances with Amazon over Apple, if there was a third, undeniably worse, consequence for not picking one of them.

SpeedyG  Oct. 29, 2012 at 19:05

Lesser of two evils, The Fire will tempt me more too.

But that's hypothetical coz I don't want a tablet. ;)

Pondlife  Oct. 29, 2012 at 19:11

Having looked at the Amazon app store in comparison to Apples you are both mad :)

SpeedyG  Oct. 29, 2012 at 19:34

Garageband/iMovie aside, what other major apps can you get better than other platforms that is a deal-breaker?

Amazon has the advantage that it ties in more to its store to promote brand loyalty from Kindle adopters and what-not.

Treab  Oct. 29, 2012 at 19:44

is it wrong i would buy the amazon tablet solely on the fact they had the balls to stand up to apple and laugh at them?

Pondlife  Oct. 29, 2012 at 19:58

Seriously the Amazon app store in the uk is pitiful thus far. If the 46/50 top apps from android/ios on wp8 is accurate (seen in Nokia article) even that has better store atm....

Pondlife  Oct. 29, 2012 at 19:59

is it wrong i would buy the amazon tablet solely on the fact they had the balls to stand up to apple and laugh at them?

Well it's foolish..

Treab  Oct. 29, 2012 at 20:01

is it wrong i would buy the amazon tablet solely on the fact they had the balls to stand up to apple and laugh at them?

Well it's foolish..


im not going to ;) but it is fecking funny.

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