Amazon Appstore for Android has launched in the US, much to Apple's chagrin, with Angry Birds Rio as an exclusive free download. An impressive coup indeed. Sadly, no sign of the Appstore on these shores just yet.
The Appstore launches with 3,800 apps, which is clearly just a fraction of the 200,000 apps estimated to be available from the official Android Market. However, Amazon hopes to garner attention with a daily free app and a 30-minute test drive facility on its web-based store.
The launch comes despite protests from Apple, which has repeatedly asked Amazon not to use the “Appstore” name. In a recently-filed suit, Apple grumbled: “Consumers of mobile software downloads are likely to be confused as to whether Amazon’s mobile software download service is sponsored or approved by Apple.”
I would argue that they’re clearly two separate entities, but the other day my mum asked: “What’s BlackBerry? Is that an iPhone?” It’s easy to forget just how easily confused Joe and Jane Average are when it comes to technology.
Meanwhile, the legal battle between Apple and Microsoft continues. Microsoft contests Apple’s claim to the “App Store” name and argues that the term has become generic.