The web has been abuzz today thanks to a Reuters report suggesting that Amazon is looking at bombarding the tablet market with as many as six different Kindle Fire 2 tablets as it seeks to take its fight against the iPad and (now) the Google Nexus 7 to the next level.
Well, the reality is far less glamorous than the headlines suggest, and in any case is of no real value to us here in the technological backwaters known as the UK, as there's no firm evidence we'll see all of them anyway.
At the heart of the matter is a piece quoting Demos Parneros, president of US retail at Staples, as saying Amazon plans to introduce “up to five or six” tablet SKUs (model price points) covering different sizes, including as widely expected a larger 10in model to go with the current 7in offering.
So what we're dealing with here is two form factors and multiple storage choices – no doubt 8GB, 16GB and 32GB. Not so much the earth-shattering news any more, is it?
And even then, let me say it again – there's no firm evidence we'll get what the US gets. Yes, the Amazon Appstore launching here is a big step, but predictions of the Kindle Fire itself touching down in the UK have increasingly been suggesting that it'll be the Kindle Fire 2, and we're probably looking at no sooner than October.
Turn the clock back to the original Amazon tab's US launch last September and suggest that 12 months later the UK would still have seen precisely zero Kindle Fire action and you'd have some fairly irate gadget fans on your hands.
The point is whether there it's one model, two or even “five or six”, whether it's the Kindle Fire or the Kindle Fire 2, on behalf of pretty much all gadget fans on these shores, can you please just launch something... anything... in the UK. You never know, Amazon, we might just buy it.