Amazon's larger Kindle Fire HD 8.9 tablet has finally gone on sale in the UK, and the tempting price arguably makes the wait worthwhile: £229 for the 16GB model, or £259 for the 32GB.
The availability of the 8.9-incher alongside the base 7in model finally brings the UK in line with the US, where the larger variant has been on sale since November and incidentally has just been given a price cut to $269.
The jump from 7in to 8.9in may not seem like a big deal, but it sees a significant boost to the screen resolution to a 1,200 x 1,920-pixel IPS panel, which delivers 254ppi of pixel density. This should be one seriously capable portable media consumption device.
The processor, meanwhile, is a 1.5GHz OMAP4470 unit, while you get 16GB of on-board storage. Sadly, that can't be added to via microSD, though Amazon gives you unlimited cloud storage on Amazon Cloud – the catch being the only purchased content you can store there has to have come from Amazon itself.
And that's really the trade-off for that low price, and the main point that sets the Kindle Fire family apart from the mainstream Android tablet brigade from which it has forked.
Everything is Amazon-flavoured, down to the ads and special offers that are fired to your home screen that you have to pay an extra £10 to not be bothered by.
Still, if you don't mind that the inconveniences it seems a good price for a good piece of kit.