Surprise! It’s the story no one (i.e. everyone) was expecting, and in fact a story we’ve heard several times before.
We’re hearing again that Amazon is in talks with the big record labels with a view to providing a Spotify-style music streaming service, though the recent discussions are said to be “more serious” than ever.
That’s the story over on re/code, but if you’re desperate for Amazon music streaming, don’t hold your breath. You will almost certainly die.
See, a source of one particular label (unnamed, obviously) says Amazon is pursuing “a substantial discount on the pricing the labels have given to other services, like Spotify, Rhapsody and Beats", and as such progress is slow.
That suggests to me that Amazon would probably look to bundle its music streaming service with Amazon Prime, at little - if any - additional cost to its subscribers.
Having said that, at the end of January, The Wall Street Journal reported that Amazon was considering raising its Prime subscription fee in the US from $79 to as much as $119.
At present, Amazon Prime subscribers in the US get two-day delivery, and access to a video streaming service. However, research suggests many subscribers don’t even realise they have access to the latter.
Amazon Prime is repeatedly tipped to feature heavily in Amazon’s inevitable smartphone campaign, though things have been quiet on that front of late.
Of course, the online retailer already has Amazon Cloud Player, but that relies on users bringing their own music to the party.