Amazon's mobile hardware adventure started with the humble Kindle Fire tablet, and the company has kept faith with the original's budget billing in announcing a host of new Fire HD tablet options.
The Amazon Fire HD 7.0 – the Kindle name has been dropped – is present and correct in an array of colour and storage options, plus there's an all-new Fire HD 6.0 size option and a Fire HD Kids Edition for, well, you know.
That child-friendly variant is US-only for now, but is actually just the standard Fire HD tablet with a more sturdy case, a two-year no-questions-asked replacement guarantee and a year's Amazon FreeTime Unlimited subscription.
The new 6in screen size allows Amazon's tablet range to start at a new low price of £79 – that's for the 8GB Fire HD 6.0 with “special offers”, an option which cuts £10 from the final price in exchange for accepting ads when the tablet's lock screen is active.
You may be stepping down in size on the 6in model – it's smaller than a good few phablets, after all – but otherwise the Fire HD 6.0 is identical to the bigger 7in model, including its 1280 x 800 resolution.
In fact, given the smaller overall size you could argue it's slightly superior with a pixel density of 252ppi versus the Fire HD 7.0's 216ppi.
That aside, both are available with either 8GB or 16GB of storage, are powered by quad-core 1.5GHz processors, have 2MP cameras on the back (with 1080p video recording) and front-facing cameras too – though the resolution is unspecified.
All the new-generation Fire HD tablets run Amazon's latest KitKat-based Fire OS 4, and offer a claimed eight hours of “mixed use” battery life.
Units will ship from 2 October, but you can pre-order your Fire HD tablet now from Amazon in black, citron, cobalt, magenta or white.