Amazon “punches Apple hard” with $199 Kindle Fire

Amazon “punches Apple hard” with 9 Kindle FireWe’re still in a major huff about the lack of Amazon Kindle Fire action here in the UK, like a kid in a supermarket throwing a tantrum ‘cause he’s not allowed a chocolate bar. Stupid little brat. Yes, that’s us.

Anyway, Amazon investor and CEO of Betaworks, John Borthwick, is rather impressed with Amazon’s new goodies. Probably because he lives in New York and not London.

In a recent Tweet, John said: “Amazon punches Apple hard in advance of nxt week. There are two kinds of companies ...”

Of course, “nxt week” refers to Apple’s iPhone 5 unveiling, which will go down tomorrow at 6pm our time.

The latter part of John’s Tweet refers to Jeff Bezos’ letter to customers, currently taking pride of place on Amazon’s home page in the US. It reads: “There are two types of companies: those that work hard to charge customers more, and those that work hard to charge customers less. Both approaches can work. We are firmly in the second camp.”

Who’s in the first camp, Jeff? Who’s in the first camp?

Jeff’s letter concludes: “We are building premium products and offering them at non-premium prices.” You should really add: “for our customers in the US.” Not that we’re bitter, you understand.


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Stelph  Oct. 3, 2011 at 11:39

But does it punch Apple Hard? TBH I think both the Fire and the iPad can mutually exists as they are aimed at different markets with their prices, people will still pick up an iPad as it is mre feature rich, but now people not willing to pay that much have the solid option of picking up a fire

The tablets/companies that are really going to be sweating/taking punches are those manufacturers who are providing tablets that are huegly overpriced without any of the content support that both Apple and Amazon provide (for example motorola or HTC or RIM) so they will either have to hugely cut their prices or they will find themselves forced out of the market

JanSt / MOD  Oct. 4, 2011 at 14:15

Stelph, completely agree!


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