So it looks like Amazon is ramping up its efforts with the Kindle Fire, although we knew that even before a story surfaced earlier this week claiming that a quad-core 10in version of the popular Android tablet is about to head into production.
Now, however, come fresh reports from Taiwan that disagree, saying instead that Amazon actually has three new Kindle Fires in the pipelines, and that none of them will have a 10in display.
Unwired View reckons several Taiwanese publications are claiming Amazon's second-generation Kindle Fire range will in fact feature two 7in models, and that the largest option will be a new 8.9in variant boasting an impressive 1920 x 1200-pixel resolution.
As for the smaller models, one will have a lower-res and cheaper 1024 x 600 display, which we presume will essentially make it a direct follow-up to the current model, whereas the other will have a slightly better 1280 x 800 screen.
Someone's obviously got their facts wrong here, but what does now seem all but certain is that, as suggested before the original Kindle Fire was even announced, Amazon has plans for multiple mobile products covering several different form factors and budgets.
As for the specifics, we'll just have to wait and see.