Given the Kindle Fire's success in the US, we have to assume that Amazon will launch its debut tablet in the UK too at some point – even if we have no idea when.
In the meantime, though, it looks like Amazon is pushing ahead with plans to expand the Kindle Fire family, with a bigger 9in model reportedly being lined up to join its 7in little brother.
For much of last year, common wisdom had it that 7in tablets were just too small to get the job done, and that the larger 10in format (or 9.7in in the iPad's case) was the way to go.
But Amazon has proved that theory wrong with the Kindle Fire, which despite only launching towards the end of last year ended up as the best-selling Android tablet of the year over in the States (though that was never going to be too difficult).
But those in the know have said all along that Amazon's tablet plans don't end with the 7in Kindle Fire, and fresh whispers have emerged that the online retailer is readying a 9in companion for those who want a little more screen size to play with.
Over to Pacific Crest analyst Chad Bartley, who reckons new Kindle Fire models arriving around mid-year will provide a significant boost to the Android slate's sales figures.
“We are raising our 2012 sales forecasts to 14.9 million from 12.7 million,” he wrote. “But we believe there is an upward bias, particularly from the new 7- and 9-inch models, which we expect to launch in mid-2012.”
Well said, Chad, though we'd also like to point out that another way of selling more units would be to launch it in more than one country. But no need to listen to us.
Still, even if we are just looking in from the outside, it'll be interesting to see just how a larger version of the Kindle Fire – with what we presume will be a beefier spec – gets on against the likes of the iPad 3. Based on what we've seen so far, it might be the most serious threat Apple's tablet has faced so far.