Amazon: yeah, we got the Fire Phone price wrong

Amazon: yeah, we got the Fire Phone price wrongAmazon recently posted losses of $544 million for the quarter ending September 2014, and everyone immediately pointed the Giant Finger of Blame at the Fire Phone, and all those thousands of unsold units sitting gathering dust.

For what it’s worth, Amazon admits that it got the Fire Phone price wrong when it initially introduced the phone stateside.

That’s the story over on Fortune, which interviews Amazon’s Senior Vice President of Devices, Mr David Limp. Didn’t he co-find some nu-metal band with Fred Durst?

“We didn’t get the price right,” concedes Limp. “I think people come to expect a great value, and we sort of mismatched expectations. We thought we had it right. But we’re also willing to say, ‘we missed.’ And so we corrected.”

Amazon slashed the entry-level Fire Phone price from $199 to 99 cents within months, but the consensus remains that the device is nothing short of a colossal failure.

Criticisms of the Amazon Fire Phone include the relatively low-resolution display (several flagships have pushed the boat out with 1440p QHD while the Fire Phone is 720p), and the gimmicky face-tracking USP.

“Each release that we’re doing, we’re learning,” says Bizkit. “Beyond that, I leave it out there to see what people think.”

Read more about: Android

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3 comments

JanSt / MOD  Nov. 1, 2014 at 12:39

I don't think that the price alone is the issue.
Not one compelling reason to buy a phone,... that phone...from Amazon.
That was the main reason.
A hardware feature set that nobody ever asked for. Because nobody understands what it means or does. A typical group think/brainstorm b*stard...
Etc.

JanSt / MOD  Nov. 1, 2014 at 12:45

Sorry... got cut off...
In fact: I think they got the price just right. If...IF people had fallen for this product, it would've been, "yay". And, if not? A neat excuse.

hard123  Nov. 2, 2014 at 16:36

I have a fire phone.

Good phone...honest. it picks up 4g on o2 better than both high end Android devices I've had, nice enough screen , 7/10 camera and fire os is handy once you get used to it.. unfortunately it's 150-200 good, not twice that .

Also , firefly is naff and the front facing cameras are a pure gimmick . Free prime for a year is quite nice though

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