Amazon recently posted losses of $544 million for the quarter ending September 2014, and everyone immediately pointed the Giant Finger of Blame at the Fire Phone, and all those thousands of unsold units sitting gathering dust.
For what it’s worth, Amazon admits that it got the Fire Phone price wrong when it initially introduced the phone stateside.
That’s the story over on Fortune, which interviews Amazon’s Senior Vice President of Devices, Mr David Limp. Didn’t he co-find some nu-metal band with Fred Durst?
“We didn’t get the price right,” concedes Limp. “I think people come to expect a great value, and we sort of mismatched expectations. We thought we had it right. But we’re also willing to say, ‘we missed.’ And so we corrected.”
Amazon slashed the entry-level Fire Phone price from $199 to 99 cents within months, but the consensus remains that the device is nothing short of a colossal failure.
Criticisms of the Amazon Fire Phone include the relatively low-resolution display (several flagships have pushed the boat out with 1440p QHD while the Fire Phone is 720p), and the gimmicky face-tracking USP.
“Each release that we’re doing, we’re learning,” says Bizkit. “Beyond that, I leave it out there to see what people think.”