With Google now having outed its second-generation Nexus 7 tablet, it's time to start thinking about that other popular low-cost Android slate, the Amazon Kindle Fire.
And bang on cue, BGR has rocked up with what it says are exclusive details on Amazon's next round of tablets, and what they have to offer.
We've already been told to expect a bump in screen resolution from the trio of new models Amazon's lining up – a new 7in Kindle Fire base model and 7in and 8.9in Kindle Fire HDs.
This time, however, the picture is far more complete, though it focuses only on the pair of Kindle Fire HDs and not Amazon's entry-level tablet.
We start off with the choice of the high-end Snapdragon 800 SoC to handle processor duties, and specifically a quartet of Krait 400 CPUs and a Adreno 330 GPU. Impressive stuff. BGR reckons we're looking at a 2GHz clock speed, which all told should be more than up to the task of powering the 7in model's 1920 x 1200 display.
There's should be 2GB of RAM on tap too, along with a choice of 16GB, 32GB or 64GB of storage. You'll get a front-facing camera, and an Amazon-repurposed Android 4.2.2 OS.
The larger 8.9in Kindle Fire HD is said to come with a 2560 x 1600-pixel display, and will also throw in an 8MP rear camera, an option not available on the smaller model.
Performance benchmarks are said to be up to three times better than the current models, while the new devices are also apparently slimmer and lighter, with a trimmed down half-inch bezel on the 7in model and ¾ of an inch on the bigger 8.9in variant.
Amazon is reportedly aiming to keep prices in line with the current models too, which would be a significant point scored over Google and its new Nexus 7.
It all sounds like good stuff, but in our humble opinion the presence of Amazon's ringfenced Android fork remains a huge question mark if you're interested in more than just media consumption on your tablet. You may disagree, of course, and that's entirely fine what with it being a free world and all that, but that's our take on it.
Nothing yet on exactly when we'll see the new devices launched, but based on past evidence we're probably looking at an August/September announcement.