With something stupid like two and a half years of conflicting Amazon smartphone rumours under our collective Mobo-belt, you’ll forgive us for shrugging at this latest story.
Yes, the Amazon smartphone is back, and we’re told it’ll be priced at a “fraction of the cost” of the iPhone.
Supposedly, last spring, Amazon held talks with potential hardware partners, and discussed strategies for a smartphone-based invasion across China and Europe.
That’s the story according to The Information, with credit going to “people who were involved in discussions” and a “confidential document”.
We’re told to use the codename “Project Aria”, which sounds dangerously close to “Project Ara” (Google’s modular phone thing), and is almost certainly not a homage to Slayer’s Tom Araya.
In terms of Amazon smartphone price, it’d supposedly be pitched at a “fraction of the cost” of the iPhone, which is pretty much what we’ve been hearing all along. At one point it was suggested that the Amazon smartphone might even be free, but Jeff Bezos told us to stop being silly.
The price could potentially be subsidised by Amazon Prime subscriptions, which recently rose from £49 to £79 annually in the UK, now including unlimited streaming of movies and TV with Amazon Prime Instant Video.
Team Bezos, predictably, is remaining tight-lipped about the Amazon smartphone, though it’ll almost certainly happen in some capacity. ETA at this rate: 2020AD.