AMD not interested in smartphones

AMD not interested in smartphonesSpeaking to PC World, AMD (Advanced Micro Devices) has said it doesn’t believe its strengths are necessarily suited to smartphones, and instead hopes to grab itself some tablet action.

Limitations on smartphone pixels, screen space and battery life make them unappealing, but AMD reckons its strength in graphics could benefit tablets.

"We haven't announced any plans to go in that handheld space. We've got plenty of opportunities... in server, notebook and now tablets, that's our immediate focus,” said Rick Bergman, senior vice president and general manager for AMD's product group. "We're excited about what the tablet market can do for AMD."

Back in June, AMD produced its first tablet-dedicated chip, the Z-series. It’ll join Intel in a bid to steal some tablet pie from ARM, which is currently utterly dominant.

Earlier this year, AMD denied rumours that it was pursuing an ARM license, and reiterated that denial to PC World.

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blizzard7  Aug. 10, 2011 at 15:07

Probably for the best for AMD. They really need to focus down on their key markets.


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