Richard Windsor, a technology securities analyst at Nomura International, reckons Android tablet manufacturers should take a leaf out of Amazon’s book (no pun intended), or even join up with the online giant.
With the Kindle Fire, Amazon has plugged a gap at the lower end of the market, with a super-seductive $199 price tag, customised version of Android, and various Amazon bells and whistles. Meanwhile, other Android tablet manufacturers are left holding their wieners in their hands.
"The main effect of the potential sea change triggered by Amazon could be a change in roadmap to cheaper products or possible tie-ups with Amazon," suggests Windsor.
"With the advent of the Amazon Kindle Fire, many of the other tablet makers are in a bit of a quandary as they are left with expensive tablets without a comprehensive content offering."
Windsor reckons it’s "a real possibility that the existing tablet makers [will] team up with Amazon and offer its experience on their hardware. But, in the meantime, they seem to be remaining resolute, stating that they have no intention of cutting prices."
Asustek, for one, isn’t interested in cutting its prices. Its Eee Pad Transformer has been the surprise Android tablet success story, and a successor is expected shortly.
Jerry Shen, Asustek’s CEO, reckons Ice Cream Sandwich will aid Android tablet manufacturers in their fight against the iPad. An announcement is expected from Google this coming Tuesday, October 11.
via: The Guardian