So you're an analyst working for Global Equities Research – nothing wrong with that. And your name's Chip Chowdry, which is... interesting.
But how do you get your name on the global scale? I mean, we've never heard of our man Chip before, despite him in fact being the MD. You do it with four words: “Apple's innovation is stuttering.”
That's a big claim – and one more than likely made with the full awareness that it would attract plenty of attention to whoever it was saying it.
But is it a fair comment? Is it solely attention-seeking? Does he just have a... well, you know – on his shoulder? let's look at Chip's arguments.
“Why is that Apple, the company that brought touch to phones and tablets, stopped just there and did not bring touch to notebooks and iMacs? Why is it that Apple brought high-resolution screens to…some MacBooks and not to all devices? High-resolution screens are a commodity today.”
It's easy to ask questions, of course, but it's answers analysts are paid for, and Chowdry seems to have a few theories based around departing iOS Software head Scott Forstall.
“Our contacts speculate that Apple executive leadership may have rushed Scott Forstall to deliver products prematurely,” Chowdhry noted. “This may also indicate that Apple may be lacking a three- to four-year product road map, because if a roadmap existed, engineers would not be pushed to ship products prematurely – especially when they are not fully tested.”
Forstall was shown the door at the end of last month in a boardroom shake-up that allegedly had a lot to do with personality clashes with several other execs, especially golden boy Jony Ive, and a refusal to sign the apology for the Apple Maps debacle, leaving Apple CEO Tim Cook himself as the signature on the bottom.
But that doesn't mean he wasn't hung out to dry. Certainly at the pace Apple has been growing some areas are bound to have become stretched. And while the company's R&D spend for fiscal 2012 reportedly rose a full $1bn to $3.4bn, that's still just a third of what Microsoft reported in its own filings. That's a big difference.