Analyst cuts BlackBerry Z10 sales estimate by 83%

Analyst cuts BlackBerry Z10 sales estimate by 83%After a year-long wait it wasn't a surprise to hear that some locations sold out their BlackBerry Z10 stock on launch day, but it did leave us wondering whether it was a case of high demand or limited supplies.

But one analyst has made a far gloomier suggestion: that both supply and demand were low, and is predicting sales of just 300,000 for the current quarter, 83% down on his initial prediction of 1.75m.

The pessimist in question is one T Michael Walkley of Canaccord Genuity, and in his latest note to investors he says checks of launch carriers and stockists paint a picture of “modest Z10 sales into the channel in the U.K. and Canada”.

“Our global surveys post the recent BlackBerry Z10 launch indicated mixed initial sales with limited initial supply cited as the reason for early post-launch stock-outs at some carrier stores rather than overwhelming demand,” Walkley wrote.

“Our follow-up checks have indicated steady but modest sales levels. With new BB10 smartphones launching in the US only in mid-March or later at subsidized prices no better than competing high-end Apple/Samsung smartphones, combined with our expectations for the Galaxy S IV to launch at a similar time frame in the US market, we are lowering our BB10 sales estimates for the February quarter and all of F2014.”

He went on to name-drop the next iPhone, too, and stuck firm on his company's existing Sell rating for BlackBerry stock.

Via BGR

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8 comments

Pondlife  Feb. 20, 2013 at 19:08

Hard to see how it could sell that much less than the previous ones...

JanSt / MOD  Feb. 20, 2013 at 19:22

Yep... surprise? Launch delayed in USA (land of the most verbose Android lovers); launch delayed for Q10 (as if BB users ever fancied a hardware QWERTY, right?), no budget/midrange model.... What could go wrong?
Even if those new estimates are pure BS (they probably are - they are aimed at investors, and there always is a hidden agenda), this is floppy.

Hey, I would love nothing more than an alternative to the iOS/Android duopoly, but €600 sim-free? No sign on any network near me? A, yet again, underwhelming camera? (well, not alone there, right, N4 owners ;) ) For a quarter I can buy a Pre3. And then curse HP's poor app support, throw it against the wall and buy a used iPhone from the balance. No waiting.

matt101101 / MOD  Feb. 20, 2013 at 22:05

well, not alone there, right, N4 owners
Saying that, you can get an N4 and a quality point-and-shoot camera for the price of a Z10...

JanSt / MOD  Feb. 20, 2013 at 22:07

well, not alone there, right, N4 owners
Saying that, you can get an N4 and a quality point-and-shoot camera for the price of a Z10...


True. Nevertheless...it is supposed to be a flagship, isn't it?

matt101101 / MOD  Feb. 20, 2013 at 22:09

well, not alone there, right, N4 owners
Saying that, you can get an N4 and a quality point-and-shoot camera for the price of a Z10...


True. Nevertheless...it is supposed to be a flagship, isn't it?

Flagship software, yes. The only flagship thing about the hardware is the SoC (used to show off the fluidity of the software).

Stelph  Feb. 21, 2013 at 09:54

well, not alone there, right, N4 owners
Saying that, you can get an N4 and a quality point-and-shoot camera for the price of a Z10...


True. Nevertheless...it is supposed to be a flagship, isn't it?

Flagship software, yes. The only flagship thing about the hardware is the SoC (used to show off the fluidity of the software).


Agree, I was slightly disappointed that Blackberry went with the standard pricing of smartphones (£400-£500) where I think given the position they are in they should try and be more aggressive at getting back market share

JanSt / MOD  Feb. 21, 2013 at 10:00

Yes. The Bold 9900 already proved that they can't or won't 'get it'...

Pondlife  Feb. 21, 2013 at 11:45

Don't we have to start looking at business tariffs to start fathoming BB pricing though?

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