Yesterday we had a wee gander at some Q2 tablet figures, courtesy of Strategy Analytics, observing that the iPad remains very much in pole position, while the BlackBerry PlayBook failed to outsell Windows-based tablets.
We touched briefly on the Android factor, but now it’s time for a (slightly) more thorough analysis. Ready?
In Q2 of 2010, Android held a meager 2.9% share of the tablet market, compared to Apple’s 94.3% share for the iPad. Not surprising, given that there weren’t any major Android players around at the time. The 7in Samsung Galaxy Tab didn’t arrive till later in 2010.
Fast forward to Q2 of 2011, and we’ve got the Motorola Xoom, Samsung Galaxy Tabs (now plural), HTC Flyer and Asus Eee Pad Transformer (among countless others), vying for tablet pie on behalf of Android. Apple’s share is down to 61.3%, while Android is up to 30%.
It’ll be interesting to see how those figures play out over the next 12 months, with the arrival of Sony’s S1 and S2, the HTC Puccini, a possible Motorola Xoom 2, the Toshiba Thrive, and not forgetting the Amazon tablet.
Neil Mawston, Director at Strategy Analytics, says: “If Amazon decides to enter the Android tablet category later this year, that will bring fresh excitement and buzz to the Android community, but Amazon will need to deliver a truly standout offering if it really wants to make headway against the popular iPad.”
A rumoured quad-core processor with lots of integrated Amazon goodness sounds like a good start to us.