After 18 months of utter dominance, demand for the iPad is said to be waning as the Android crew finally gets it act together. Asus Transformer Prime, anyone? And let’s not forget the $199 Amazon Kindle Fire.
As such, analyst Bill Shope of Goldman Sachs reckons Apple needs to reduce the price of the iPad. I’m no “analyst”, but I’ll second that, brother.
Bill explains: “New Hon Hai forecast implies more limited upside to iPad units, which is disappointing for a December quarter. While improving holiday demand into late November could certainly push the momentum in the other direction, we believe it is prudent to assume the iPad is facing some near-term demand challenges.”
Shope suggests three ways Apple can maintain its commanding position, namely:
- continue to push iCloud
- launch Siri on the iPad (Shope reckons it’s imminent)
- cut the freakin’ price
As Shope notes, the iPad price structure has remained untouched, while the iPhone saw several price cuts in its first year alone.