You know what they say about imitation, right? Yeah, it’s right there in the headline, guy.
According to Topeka Capital Markets analyst Brian White, imitation is the name of the game with the Microsoft Surface tablet, announced on Monday. He reckons it borrows rather heavily from something called the... “iPad”? Never heard of it.
In an investor note scribbled on Tuesday, bold Bri writes: “Last night, Microsoft announced Surface, a ‘new family of PCs for Windows’ that are tablets with some of the functionality of a PC.
"If imitation is the sincerest form of flattery, the compliments from Microsoft poured down like a torrential storm on Apple last night.
“At the same time, this event indicates to us that Microsoft is still searching for its own identify in the post-PC era, something that has come naturally for Apple with the rise of the mobile Internet.”
To be fair, tablets - arguably more so than smartphones - are all much of a muchness. What did he expect?
White goes on to suggest that Microsoft Surface price will be crucial, and that ideally the RRP should be set cheaper than the iPad. Er, good luck with that.
Bri concedes that it’s highly unlikely that the Microsoft Surface will undercut the third gen iPad, nevermind the iPad 2 or long-rumoured iPad mini.
Instead, the Microsoft Surface will – according to Bri - find its niche primarily in the enterprise market. Yeah, that sounds about right, we reckon.