Analyst: poor iPhone and iPad sales in H2 2013

Analyst: poor iPhone and iPad sales in H2 2013Yeah, I know exactly what you’re thinking: ‘How can analysts possibly know what’s going to happen in the second half of 2013?’ Because they can PREDICT THE FUTURE, you fool. That's why they get paid the big bucks.

Oppenheimer & Co’s Ittai Kidron has been looking into his crystal ball, possibly while sitting on the toilet, and ultimately thinks the second half of 2013 looks a bit pants for Apple – certainly not as rosy as previously predicted.

Blaming “mixed” trends for iPhone 5 buying and a later-than-expected iPhone 5S launch, Kidron has reduced his forecast for Apple's financial Q3 and Q4 (Q2 and Q3, if you’re looking at a normal calendar).

Specifically, we’ve got a previously estimated $36 billion in Q3 revenue dropping to $35 billion, and $48.6 billion in Q4 falling to $38.9 billion. For the financial year, that’s $172 billion instead of $182.7 billion. Pocket change, really.

With regards to the iPad, June to December estimates have been “tempered”, as it’s not  “as dependent on refreshes” as the iPhone.

Looking way into the future, Kidron reckons a larger iPhone would be “only mildly incremental to estimates/sentiment”, while he’s “lukewarm” on the prospect of the Apple iWatch.

The real “game- changing/innovation-reaffirming potential”, for Kidron’s money, is in iTV.

Apple’s shares continue to take a beating amid market-based negativity (increasing component prices, lack of innovation, loss of Steve Jobs...), with prices dropping below $400 yesterday morning.

via: Barrons

Read more about: Apple iPhone 5iOS

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6 comments

JanSt / MOD  Jun. 26, 2013 at 16:08

a larger iPhone would be “only mildly incremental to estimates/sentiment”

Yeah, well, whatever that means... He talks about the iWatch flopping as if he KNEW it's 100% real.
Having said that - I reckon sales will go down. Obviously... Android tabs are slowly but surely gaining a little ground, and how many iPads can Apple possibly sell?
In case he didn't notice: recession... unemployment... The economy sucks. Just ask Samsung's Android competitors how that works for them. Even SGS4 sales predictions have been adjusted downwards. And unless Apple launch something surprising, I don;t see the 5S breaking any records.

Anyhoo...

Stelph  Jun. 26, 2013 at 17:07

Once again a pretty pointless prediction by an analyist. Surprisingly, enough given that Apple are fairly regular with their release schedule, customers are less likely to buy apple products when they think a new version is coming out in the near future.

That being said, "poor" sales seems a little harsh if the revenue is only dropping by a very small percentage, and it will ultimatly be superceded by a HUGE increase in sales when the new products are released (as shown every year when another record is broken at the release weekend)

quezi  Jun. 26, 2013 at 17:28

Once again a pretty pointless prediction by an analyist. Surprisingly, enough given that Apple are fairly regular with their release schedule, customers are less likely to buy apple products when they think a new version is coming out in the near future.

That being said, "poor" sales seems a little harsh if the revenue is only dropping by a very small percentage, and it will ultimatly be superceded by a HUGE increase in sales when the new products are released (as shown every year when another record is broken at the release weekend)


This prediction sees projected revenues drop by over 6.2% compared to previous estimates.
That's not 'a very small percentage' in any business.

TJ Skywasher  Jun. 26, 2013 at 18:53

Poor sales? Maybe for the next few months sales might be down in anticipation of new products, but as soon as the new lineup of iPhone's and iPad's is announced sales will surely go up. Plus it's the run up to Christmas when everyone will be buying.

mightyforest  Jun. 26, 2013 at 19:30

maybe all the apple fans have finally realised that they are overpaying for yester years technology just maybe.

JanSt / MOD  Jun. 26, 2013 at 20:09

maybe all the apple fans have finally realised that they are overpaying for yester years technology just maybe.

http://i2.kym-cdn.com/photos/images/original/000/167/571/Abandon-Thread.gif

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