The second coming of Android is officially underway. Fresh from claiming domination in the smartphone stakes, Google's mobile OS is overcoming its late start in the tablet arena to start chipping away at Apple's early advantage.
More than chipping away – in fact: Android has hacked nearly 20 per cent out of iOS' dominant share of the slate market in just three months, and every sign points towards even bigger inroads to come.
Market research firm Strategy Analytics has just outed its latest quarterly sales figures for the tablet market – for the three month ending in December. And while the figures show a tablet market in rude health, it also shows Android is the main reason behind it.
A total of 9.7 million tablets were sold in Q4, more than half of the 17.6m slates shifted in the whole year. And while the iPad itself had a record quarter, shifting over seven million units, it was Android that made the biggest moves overall.
While barely 100,000 Android tablets were shifted between July and September, that figure shot up to over two million from October to December, or 22%. That still leaves Apple with 75% of the market, but that's down from 95% the quarter before.
To put it another way, the tablet market grew by five million tablets in Q4, and two million of those were powered by Android. And – lest we forget – that's before Android Honeycomb appeared, and before the Motorola Xoom and all its high-powered friends gatecrashed CES in a big way.