Android 4.4 Kit Kat shows just how far Android has come

Android 4.4 Kit Kat shows just how far Android has comeThe next Android release – y'know the K-one? – used to be referred to as Android Key Lime Pie, but it's just been changed, and given an official version number too. Say hello to Android 4.4 Kit Kat.

Now personally I'm rather partial to a Kit Kat, but I feel a little cheated. Is Google now opening up its mobile OS to corporate sponsorship from the highest bidder?

Android head Sundar Pichai revealed the decision to go with Android 4.4 Kit Kat himself with a post on his Google+ page yesterday, saying the team “can’t wait to release the next version of the platform that is as sweet as the candy bar that’s one of our team’s favorites”.

With Google closing in on one billion Android devices activated in total, and 1.5m new devices switched on per day, clearly it's realised that far from being just an opportunity to come up with a cool name based around a dessert, each new version of Android can also be a branding opportunity all on its own.

And so we have a vaguely Apple-mocking spoof video about the ergonomic design principles behind the Kit Kat, and a dedicated Android Kit Kat landing page that's big on marketing lingo on light on everythign else. Plus, 50 million special Android Kit Kat bars will be made (and sold) to mark the release.

The whole affair speaks volumes about how far Android's image has evolved from what were perceived as vaguely alternative, anti-establishment roots. Today it's a brand name that can stand side by side with Nestle and hold its own in terms of global corporate influence.

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Treab  Sep. 4, 2013 at 12:03

i just want a little kitkat android all to myself... NO YOU ARENT GETTING ANY ALL MINE...

JanSt / MOD  Sep. 4, 2013 at 12:17

Maybe appropriate seeing how Apple's new colours are Weight Watchers Milk Shake pastels.

As to selling out to corporate sponsors? Isn't Google, like, an advertising company?!
Schmidt is good buddy with Kissinger and Rice and various B-list dictators. Sucking up to Diabetes Inc isn't his worst moment, methinks.(although, Nestle are not without evil-factor... So he stays within the theme)
Maybe somebody (HTC?) can skin Kit Kat with a Ritalin UI?! Rename Blinkfeed to InsulinDrip? Hey, it's all post modern. It's all vacant.

JanSt / MOD  Sep. 4, 2013 at 13:16

moonmonkey  Sep. 4, 2013 at 13:43

John Lagerling, director of Android global partnerships, explained to the BBC that "this is not a money-changing-hands kind of deal," but instead, they wanted do something "fun and unexpected."

Following one conference call with Nestle back in end of November, the deal was sealed just 24 hours later.

Well that's what they say...

Lagerling also confirmed that his team did originally consider "Key Lime Pie" as a potential name for Android after Jelly Bean, but the issue was "very few people actually know the taste of a key lime pie."

Personally Iv'e never tried it, I do like to take a break though.

JanSt / MOD  Sep. 4, 2013 at 13:49

I cannot believe "journalists" actually "report" on this!!! Oh, no... no financial interests. It's because people do not know what KLP tastes like! Gee. KLP was the last generic confectionary left? That or a branded product? Really? And what dooes a "nexus" taste like?

moonmonkey  Sep. 4, 2013 at 14:01

Yup I think Mr Lagerling does talk some rubbish.

Obv the 50 million special Android Kit Kat bars will do Google some good and I doubt there will be any Kit Kat themed phones or tablets (he says hopefully).

Another reason is prob that KLP was mentioned months ago and is old hat already.
Whereas Kit Kat is new and hits the news just before the launch!

JanSt / MOD  Sep. 4, 2013 at 14:06

True. Massive PR - most of it free. Even the Nestle boycott campaigns cannot harm this co-op - there is NO bad PR! (until there is.. um...)

podface12  Sep. 4, 2013 at 17:14 wow i want one!!!

Treab  Sep. 4, 2013 at 17:16

i want it i want it.

JanSt / MOD  Sep. 4, 2013 at 17:19

You are weird. And easy :p

Treab  Sep. 4, 2013 at 17:21

You are weird. And easy :p

agree with weird easy dunno...

JanSt / MOD  Sep. 4, 2013 at 17:35


moonmonkey  Sep. 4, 2013 at 18:41

You are weird. And easy :p I trhought that of your wife. Soz bad joke.


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