Those pushing for a cheaper "iPhone mini" might be interested in the following: despite the previous generation iPhone 4 and the even older iPhone 3GS still being available, three out of four US iPhone buyers are still going for the iPhone 4S.
More interestingly, the iPhone is continuing to sway smartphone users away from other platforms - in fact, it's doing so more than ever before.
According to Consumer Intelligence Research Partners, who spoke to 7,348 iPhone buyers between February and April, a full 38% were buying their first iPhone after switching from Android or BlackBerry OS, an increase on the previous quarter's 29% and higher even than the 36% figure recording straight after the iPhone 4S' launch last year.
It's amazing that such numbers are switching from BlackBerry which has always been a staple part of the mobile market in North America and goes to show just how serious Cupertino's incursion into RIM territory is getting.
The most popular model of iPhone 4S appears to be the cheaper 16GB, which suggests one of three things: the majority of users can't/won't spend too much on their iDevice (despite clearly not being willing to settle for the older, cheaper generation device), they have smaller music collections or they buy their iPhone with apps in mind rather than media. Only 16% paid the (astronomical) amount required for the 64GB unit.
We'd be interested to see similar figures for the UK iPhone-buying public, plus of course we need to bear in mind that these figures only tell half the story: the real picture only becomes clear once you see just how many former iPhone users are now buying BlackBerrys (stop laughing) and Androids.
Via Apple Insider