Android cuts Apple's tablet lead to under 20%

Android cuts Apple's tablet lead to under 20%

We spent a lot of 2011 saying pretty much the same thing about tablets: the iPad is untouchable, and the biggest thing uniting most Android tablets other than the OS itself is the complete lack of impression they've made on consumers.

Well, it's hardly a revolution, but Android is in fact getting there, with the latest figures showing Google's OS being on board 39% of tablets sold in Q4 of last year, versus 58% for the iPad 2.

Strategy Analytics' figures come as a bit of a surprise to us, if we're honest, as it doesn't seem like Apple's tablet is any less dominant than it used to be – desperation fire-sales aside, that is.

Yet there's no denying it: Android's tablet market share is higher than ever, 11% up on the same period in 2010 and 9% better than six months before. This despite fairly unconvincing comments from Google about how the tablet market is viewed inside the company as opposed to smartphones.

But maybe we shouldn't get too far ahead of ourselves here: we're still talking a 20% market share lead for a single product over a group containing most of the rest of the products available on the market.

And secondly, a lot of those Android tablet sales no doubt came courtesy of the Amazon Kindle Fire, which of course isn't even available this side of the Atlantic.

Plus, there's one more point worth making here: isn't the iPad 3 due out soon...?

Via BusinessWire

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5 comments

JanSt / MOD  Jan. 26, 2012 at 19:21

Yep, they are US figures and la-ha-ha-rgely upped by the Amazon Kindle Fire. Thus this 'good' news is actually bad news as the Fire represents just another frag in the Android fragmentation circus.

And it is tedious, anyways... comparing 2 iPads and dozens of Android tabs that run various OS flavours only makes sense for people who need "news" for shareholders and investors.

Who cares whether Kellogs or Nestle sell more cereal?

blizzard7  Jan. 26, 2012 at 19:50

Yep, they are US figures and la-ha-ha-rgely upped by the Amazon Kindle Fire. Thus this 'good' news is actually bad news as the Fire represents just another frag in the Android fragmentation circus.

And it is tedious, anyways... comparing 2 iPads and dozens of Android tabs that run various OS flavours only makes sense for people who need "news" for shareholders and investors.

Who cares whether Kellogs or Nestle sell more cereal?


I do, Nestlé are scumbags.

JanSt / MOD  Jan. 26, 2012 at 20:14

As are Kellogs ;)

matt101101 / MOD  Jan. 26, 2012 at 22:16

Kellogs ftw mate :p, Rice Crispies are the best thing since...well ever ;).

JanSt / MOD  Jan. 26, 2012 at 22:18

But here is the thing. There’s a massive difference between shipments, which means sold to retailers, and sales, as in how many people actually bought the tablet. Strategy Analytics estimates 66.9 million tablets were shipped in 2011, out of which 23.1 million units were Android tablets, while Apple actually sold 43 million....However, the open-source nature of Android also could to be its own enemy in the tablet market. Basically, the Kindle Fire, for example, does run on Android, but you wouldn’t be able to tell judging by the almost unrecognizable skinning of the user interface and the lack of the official Android Market, which is replaced by Amazon’s own app sore and suite of content services.

If the Kindle Fire is indeed eroding tablet sales, it would be from other Android manufacturers, who are yet to sell a tablet as laden with customized content services and apps, at the same low price as Amazon.


I think the above ( via pcworld ) makes sense.

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