Android or iOS - pick one: so much for freedom of choice

Android or iOS - pick one: so much for freedom of choice

I've always found it... let's go with “ironic”... that the US, the self-proclaimed home of democracy, has a political system dominated entirely by just two political parties – and two parties placed a lot nearer to each other than they'd like you to believe.

And these days that's sounding a good way to describe the smartphone market, with IDC claiming that fully 85% of new smartphones sold are running either Android or iOS.

For the record, that breaks down to 68.1% for Andy and 16.9% for the iPhone, with the figures covering Q2 sales from around the planet.

In terms of year-on-year change, Android is up 21.2%, a massive spike that has seen iOS' slice of the pie actually drop from 18.8% a year ago, though sales are up from 20.4m last year to 26m this year (and as we always point out, Android's figure comes from a wide array of devices, while Apple's is just from the iPhone).

Speaking of which, Samsung accounted for 44% of those Android sales – more than the next seven Android OEMs combined, which is pretty impressive considering the names involved include the likes of LG, Sony, Motorola and HTC.

As you'd expect, Symbian and BlackBerry OS have been the biggest losers over the past year, particularly Symbian, which has gone from 18.3% market share to 6.8% in a single year.

The only OS other than Android to actually gain share was Windows Phone, with Microsoft's endless marketing spend and deal-making responsible for a jump from 2.3% in 2011 to a massive 3.5% today. Money well spent.

Interesting question – continuing the US politics analogy, who would you choose to play the Republicans and who would be the Democrats? Back in the 90s and early 2000s you'd have no problem associating Apple with liberal thinking, but in this age of mega-corporation status and legal sabre-rattling, I'd say it's a far tougher sell.

Via TheNextWeb

Read more about: AndroidBlackberry OSiOSSymbianWindows Phone

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16 comments

JanSt / MOD  Aug. 9, 2012 at 09:18

Haha... very true.
There is some freedom of choice. There just isn't any real choice :p

Also, Roseanne Barr is running as a green candidate. The third ecosystem so to speak.
Is she Apollo? Lumia?

martinjjames / MOD  Aug. 9, 2012 at 09:36

I'd always have thought her to be more of an Android girl.

You know - Eclair, Donut, Ice Cream Sandwich... :p

JanSt / MOD  Aug. 9, 2012 at 09:40

I'd always have thought her to be more of an Android girl.

You know - Eclair, Donut, Ice Cream Sandwich... :p


Yeah hahaha I'll tweet a link to this to her :D

Stelph  Aug. 9, 2012 at 10:29

Maybe we should all start rooting for the underdog of Windows Phone then? Its the only one of the smaller market shares that has enough financial muscle to bulldoze its way into the market between the big two.

Also im starting to see an interesting trend with iOS developers that I am friends with shying away from coding from Andorid (too difficult to cover all the different types/models/sizes) but are looking favourably on coding for Windows Phone , could Androids fragmentation be its undoing?

Stelph  Aug. 9, 2012 at 10:30

Inciudentally I noticed windows mobile and windows phone have been grouped together :/

JanSt / MOD  Aug. 9, 2012 at 10:37

Stelph, stelph, stelph...
There is no fragmentation. It's 'differentiation'. It's good :p Says Herr Schmidt.
I know a couple of apps devs here in Ireland who've just given up on their Android projects also. But tbh I don't see Android going down.
But I do believe it's becoming clear that Android alone cannot sustain success for x amount of hardware makers. Samsung's success is hitting HTC and Sony harder than Apple.

StephenTMorris  Aug. 9, 2012 at 12:00

Well the situation is even worse in the world of search engines. I remember when there were a dozen or more popular search engines. After Google rose to top dog, Yahoo bought up all the smaller search engines and shut them down, then gave up search itself. Maybe Apple will decide to get into search and then at least there will be some competition.

Pondlife  Aug. 9, 2012 at 12:27

For search well there's always bing lol. Didn't even realise yahoo gave up searches tbh..
Stelph are there likely to be any windows mobile sales now?
Not worried if lazier less capable devs skip android, there's enough junk already.
To me it makes as much sense as only making ps1/xbox games as ps3/xbox360 games are harder to do though might be easier but with a prospective customer base that's minute in comparison.
For all the comments on fragmentation there's more running JB than wp7...
Bringing up xbox360 though does show that MS will keep pushing til they get it right though, well except in the case of the Zune maybe as they just couldn't get traction there.

Pondlife  Aug. 9, 2012 at 12:43

Given that many(most?) are on 2 year contracts how useful is a year on year comparison?
Besides looking at a particular quarter can skew things anyway, safe to say that the launch of new iphone quarter will look rather different.

matt101101 / MOD  Aug. 9, 2012 at 17:10

Yahoo haven't given up on being a search engine:
http://uk.search.yahoo.com/

Android will become Samsung and Motorola (simply because they're owned by Google). The other manufacturers will either: give up, go broke, or (like Sony) stick with Android and make their money from other areas of their businesses.

On a slightly random fragmentation note, I have an app, which was hasn't been updated since GB. It was broken by ICS and now works again on JB...very odd :p.

Pondlife  Aug. 9, 2012 at 17:37

If they give the nexus to a different manufacturer it could help them stay in the fight.
Odd app indeed.

matt101101 / MOD  Aug. 9, 2012 at 17:42

If they give the nexus to a different manufacturer it could help them stay in the fight.
Odd app indeed.

I think the only other manufacturer who has a chance at the Nexus brand is Asus, with HTC's profits tumbling. Though, I doubt they'll get to make a Nexus phone as they've not proved themselves in the phone department, like they have in the tablet dept.

Motorola won't get to make a Nexus device as Google won't want to look like they're giving preferential treatment to the brand they own. I think Google buying Moto may have harmed hardware and software opportunities for Moto devices for that very reason.

The app is Wi-Fi Kill (the coolest app, ever), I was so sad when ICS borked it. The developer hasn't been able to update the app for legal reasons, apparently (though I don't see what they would be).

Pondlife  Aug. 9, 2012 at 18:01

I think HTCs tumbling profits could give them more of a chance of getting the nexus as Google would like them to keep variation a bit broader most likely.

Never heard of it tbh.

matt101101 / MOD  Aug. 9, 2012 at 18:10

I think HTCs tumbling profits could give them more of a chance of getting the nexus as Google would like them to keep variation a bit broader most likely.

Never heard of it tbh.

Possibly, though Google normally just pick the best, as opposed to having any other motives.

It's an app which allows you to kick anyone else off a Wi-Fi network which you're connected to. Great fun in places like Starbucks and Tesco, which offer a public Wi-Fi service :p.

Pondlife  Aug. 9, 2012 at 18:22

Maybe but Asus haven't inspired much with their keyboard obsessed tablets, especially the wifi or gps problems mind you they may have come when they already had the job.

Little wonder it got kicked off Google Play then lol.

matt101101 / MOD  Aug. 9, 2012 at 18:34

Maybe but Asus haven't inspired much with their keyboard obsessed tablets, especially the wifi or gps problems mind you they may have come when they already had the job.

Little wonder it got kicked off Google Play then lol.

Asus got the job of making the N7 in January, if that helps you put together a time frame. The Transformer series have got decent reviews, though and Apple seem less lawsuit obsessed toward Asus than they are towards Samsung.

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