Marketing Land’s Danny Sullivan has penned a rather interesting article about the supposed openness of Android.
Ultimately Danny doesn’t say anything we’re not already aware of, but he makes some interesting observations and throws around words like “absurd” and that. Great stuff.
Google is predictably keen to play down the fragmentation thing, and recently announced that Gingerbread (Android 2.3) distribution had surpassed 50%. But waitaminute… aren’t we supposed to be in the Ice Cream Sandwich (Android 4.0) era?
Au contraire, only the Samsung Galaxy Nexus currently ships with Ice Cream Sandwich, while a few Google Nexus S owners have received the update OTA.
Part of the problem, as Danny observes, is that manufacturers are keen to set themselves apart with their own unique take on Android. Samsung has TouchWiz, HTC has Sense, the Amazon Kindle Fire does its own thing entirely…
Indeed, Sammo recently pointed to TouchWiz when it explained why the Samsung Galaxy S and Samsung Galaxy Tab were incapable of hosting Ice Cream Sandwich.
Danny also notes the absurdity in not knowing if or when your device will receive the latest version of software. Clearly it’s not fair making comparisons with iOS, as there only a handful of current iDevices, but Microsoft seems to manage alright with Windows.
While we’re dissing Android, let’s take a moment to remember the recent infographic which defined Google’s OS as the least open of eight open source mobile projects. I believe the word “autocratic” was used. Oh dear.