Android UK’s most popular OS

Android UK’s most popular OSIt’s official. Sort of. According to research conducted by YouGov on behalf of Intelligent Environments, Android is now the UK’s most popular smartphone operating system.

The research suggests that Android now pips iOS, with 28 and 26% of the mobile market respectively. BlackBerry takes the bronze medal with 14%.

At the bottom of the charts, walking dead Symbian holds 6%, while Microsoft’s Windows Phone 7 is off to a slow start with just 5%.

Of course, Android is available across a huge range of phones, while iOS is iPhone-only. It’s not massively surprising that the total number of Android users (an estimated 4 million) now surpasses those with iPhones.

James Richards, Intelligent Environments' director of mobile, observes: "The top three mobile platforms in the UK certainly seem to attract different personalities.

“It's fair to say that iPhone and BlackBerry have strong identities but given that Android is on a number of handsets, we are clearly seeing more of a mixed user base."

The research also showed that while Android is more popular than iOS, those with iPhones spend more time with their beloved handsets. Around 18% spend more than four hours per day using their iPhones, while only 4% of Android users matched that insane level of use.

via: ITPRO

Read more about: AndroidBlackberry OSiOSSymbianWindows Phone

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JanSt / MOD  Apr. 4, 2011 at 18:16

The first sentence in the ITPRO article says it all, doesn't it? "Android has usurped Apple's iPhone as the most popular smartphone in the UK"??? Smartphone - singular! So, wait... what Android are we talking about? There I thought the twisters were once again pitting an entire OS against one iPhone and a handful of Blackberrys...but, no,'s singular. Still:
BOGUS alert! Intelligent Environments, by the by, is a very, ahem, interesting entity ;) Its name as misleading as this study :p
I'm not, by the way, questioning Android's dominance in this context.
Just what it means.

designaw  Apr. 4, 2011 at 19:52

YouGov? Not sure of the veracity of their research or the validity of their findings as they aren't a body that monitors web traffic and platforms like some specialist web traffic research groups.
I would imagine that there are more Android users than iPhone users in the UK, the number of Android handsets available and the premium cost of the iPhone would seem to support this view. The interesting finding is the greater amount of time that iPhone users spend on their iPhone which 'could' suggest that iPhone users use the iPhone for a greater number of activities and have replaced their desktop/laptop for these activities and may find the iOS more convenient and enjoyable for performing a greater number of tasks than there Android owning neighbours.

JanSt / MOD  Apr. 4, 2011 at 20:01

Good point!
My gut feeling, and an informed gut it is - Android fans move from handset to handset much faster than iPhone lovers. Like no other OS Android encourages the 'on to the next kick' mentality. The next update, the nth Galaxy and Desire... I wonder how much of Android's success is down to how great it is, and how much is actually due to its weaknesses (relatively poor cameras, version fragmentation - less informed folks hear about great apps or feature and buy 'an Android' unawares that NOT all Androids can run all apps and share all features etc ).

blizzard7  Apr. 4, 2011 at 21:39

How much of Apple's success is to how great the iPhone is compared to the fact it's an Apple product? How long did the iPhone have an awful fixed focus camera for? How long has it taken Apple to realise 3.5" screens are embarrassingly small for 2011? How long did it take for Apple to implement some form of multitasking? Both have their strong point, but there's basically a hardware combination for everyone's tastes on Android and just 1 hardware combination on iOS. Simple as that.

JanSt / MOD  Apr. 4, 2011 at 21:58

true, too!


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