It’s official. Sort of. According to research conducted by YouGov on behalf of Intelligent Environments, Android is now the UK’s most popular smartphone operating system.
The research suggests that Android now pips iOS, with 28 and 26% of the mobile market respectively. BlackBerry takes the bronze medal with 14%.
At the bottom of the charts, walking dead Symbian holds 6%, while Microsoft’s Windows Phone 7 is off to a slow start with just 5%.
Of course, Android is available across a huge range of phones, while iOS is iPhone-only. It’s not massively surprising that the total number of Android users (an estimated 4 million) now surpasses those with iPhones.
James Richards, Intelligent Environments' director of mobile, observes: "The top three mobile platforms in the UK certainly seem to attract different personalities.
“It's fair to say that iPhone and BlackBerry have strong identities but given that Android is on a number of handsets, we are clearly seeing more of a mixed user base."
The research also showed that while Android is more popular than iOS, those with iPhones spend more time with their beloved handsets. Around 18% spend more than four hours per day using their iPhones, while only 4% of Android users matched that insane level of use.