So, you have a massive Android and WP7 presence. You've transformed yourself from the manufacturer of handsets for networks to one of the biggest players in the market on your own merits. Where do you go next if you're HTC?
Just buy your own OS! Simples!
At least, that's the implication we've been getting from the Taiwanese manufacturer, which feels that there are possibly too many Android and WP7 handsets doing the rounds.
Boss, Cher Wang apparently told the Economic Observer of China: "We have given it thought and we have discussed it internally, but we will not do it on impulse."
"We can use any OS we want. We are able to make things different from our rivals on the second or third layer of a platform. Our strength lies in understanding an OS, but it does not mean that we have to produce an OS."
HTC has been one of the big success stories of the Android revolution. It was the first manufacturer to launch a handset on the platform in the T-Mobile G1 and since then has gained a prominent place in the market with its customisable and highly distinctive Sense interface which, ironically, launched on the Windows Mobile OS.
The strategy is simple - add your own look to the vanilla build and then make it your own, which is what Sense does so well.
And if HTC wants to buy its own OS, there'll be at least three potential targets in theory, with both MeeGo and Symbian potentially looking for love thanks to Nokia's decision to buddy up with Microsoft. Then there's webOS, which HP paid big money for when it bought Palm, but is effectively now on the shelf now that HP is ditching its mobile division.
Of course, in practice any deal for HTC to get involved with any of those three will be way more complicated than just flashing some cash, but the point is there are potentially options out there.
But, it'll face stiff competition from Android co-developer and mobile rival Samsung which, as we reported yesterday, is continuing to throw cash at its own protege, Bada.
It'll be interesting could very well be linked to the ongoing row with Apple over patent infringements but either way, more choice for the consumer can only be a good thing.