Who needs Android or Windows? HTC may just go it alone

Who needs Android or Windows? HTC may just go it aloneSo, you have a massive Android and WP7 presence. You've transformed yourself from the manufacturer of handsets for networks to one of the biggest players in the market on your own merits. Where do you go next if you're HTC?

Just buy your own OS! Simples!

At least, that's the implication we've been getting from the Taiwanese manufacturer, which feels that there are possibly too many Android and WP7 handsets doing the rounds.

Boss, Cher Wang apparently told the Economic Observer of China: "We have given it thought and we have discussed it internally, but we will not do it on impulse."

"We can use any OS we want. We are able to make things different from our rivals on the second or third layer of a platform. Our strength lies in understanding an OS, but it does not mean that we have to produce an OS."

HTC has been one of the big success stories of the Android revolution. It was the first manufacturer to launch a handset on the platform in the T-Mobile G1 and since then has gained a prominent place in the market with its customisable and highly distinctive Sense interface which, ironically, launched on the Windows Mobile OS.

The strategy is simple - add your own look to the vanilla build and then make it your own, which is what Sense does so well.

And if HTC wants to buy its own OS, there'll be at least three potential targets in theory, with both MeeGo and Symbian potentially looking for love thanks to Nokia's decision to buddy up with Microsoft. Then there's webOS, which HP paid big money for when it bought Palm, but is effectively now on the shelf now that HP is ditching its mobile division.

Of course, in practice any deal for HTC to get involved with any of those three will be way more complicated than just flashing some cash, but the point is there are potentially options out there.

But, it'll face stiff competition from Android co-developer and mobile rival Samsung which, as we reported yesterday, is continuing to throw cash at its own protege, Bada.

It'll be interesting could very well be linked to the ongoing row with Apple over patent infringements but either way, more choice for the consumer can only be a good thing.

Read more about: AndroidMeeGoSymbianWebOSWindows Mobile

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Stelph  Sep. 13, 2011 at 20:52

Well it will make things interesting if HTC do decide to get their own OS in, I wouldve thought Meego or WebOS would be the main targets over Symbian, with WebOS being the main target since it is the only really "complete" OS they may be able to get their hands on (I believe the Meego we are seeing on the N9 has a lot of Nokia propriety tweaks so will prob not be available and will need a lot more work)

But they will certainly have to be sure about the platform they decide to buy and support as im sure it will annoy Google and Microsoft and they will lose their support in this smartphone litigation market!

CTPAHHIK  Sep. 14, 2011 at 08:02

Brilliant idea, if implemented correctly, as every major manufacturer must have it their own OS as well unique feel to all of their phones. It could also be the biggest mistake HTC ever made.

This article fails to point out that HTC is not looking to rival Android, WM7, iOS or BB. If they do – see ending of previous paragraph. Take a look at Bada. First of all, what is Bada? Sh*t interface of budget Samsung phones that legally allows manufacturer to brand their products as smartphones? It can do basic things that smartphones do like email, basic browsing, crapbook, music player, etc … Unfortunately; it is nowhere when compared to major OSes. I would call Bada handsets as “new dumb phones”, since eventually all phones will be “smart”; yet there is quite a difference between flagship Apple, Android, WM7 and Bada phones. What HTC essentially is looking for would be having proprietary OS for their range of affordable handsets targeted at consumers demanding only basic functionality. After all, $40 phone cannot bare a price increase of $10 -$15 licensing fees.

gavincoles  Sep. 14, 2011 at 10:27

As a webOS fan I had the Pre on UK launch day and now a Pre3 the prospect of HTC purchasing HP's failure is a good one. webOS is a great OS and with the Pre3 there was finally great hardware as well. However HTC would seem to be able to innovate hardware quickly, but would they have the muscle to bring more applications in to the eco-system? On top of that I have only seen the Sense in videos and seem a little bloaty and gimmicky. Talk has been the HTC would graft Sense on top of webOS, if this happened I hope they would be able to offer an either or option. I see as webOS of more of a mature users phone OS and one aimed at business users.


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