As the stalls are gradually torn down and the world’s mobile press retreats back across the globe, there’s one thing that still has everyone talking; one thing that incurred more conversation and more mad dashing around Mobile World Congress than anything else. Android badges.
In a stroke of absolute genius, Android got together with its various partners and scattered little green badges across the site. There are 86 in total to collect, and they’re a great incentive to explore every nook and cranny of the conference.
Everywhere you look, attendees are comparing their collections, which are proudly pinned to rucksacks and lanyards and coats. It’s an undeniably brilliant idea from Android’s perspective, and a welcome spot of fun for visitors, who – at the end of the day – are here to work. Mostly.
And Android’s presence wasn’t restricted to badges. Almost every must-see device – the LG Optimus 3D, the Samsung Galaxy II, the Motorola Atrix (the “world’s most powerful smartphone”, or one of them anyway), the Sony Ericsson Xperia Play, the HTC Flyer tablet – adopts Android as its OS.
Sure, Microsoft’s Windows Phone 7 is here to play too, but on nowhere near the same scale as Google’s Android. Ballmer’s crew will surely be kicking themselves for letting Android steal the show so emphatically. Little collectible Ballmer heads would've been fantastic.
Of course, Apple is nowhere to be seen. They’re too cool for school. Mobile World Congress? Pfft. Who needs it? But if Apple had been here, they would’ve inevitably stolen at least some of the spotlight.
Mind you, having said that, they don’t have much to show for themselves at the moment, and Android is right there on all the most talked about devices. Apple, on the other hand, has just two devices that it’s willing to share with us, namely the iPhone 4 and the iPad. Meh.
Interestingly, not a single Android badge has made an appearance on eBay. Yet.
So, hats off to you, Android. See you next year.