I’ve been known to talk crazy in the past, perhaps most notably in Crystal ball craziness: wild (and entirely unrealistic) predictions for the future. Actually, I wasn’t far off with some of the craziness, as I suggested that Samsung might become too big for its Android-shaped boots, a notion that’s now continually touted.
That was around five months ago, so I figured why not go a bit mental again, with half-baked theories that might actually be bang on the proverbial money. Today I propose a conspiracy against Apple. Tin hats on? Let’s rock!
It’s been fairly quiet in the world of mobile of late, with the notable exception of the Samsung Galaxy S4 launch/release.
Last week – according to rumour mill murmurings – was supposed to change all that, with a Nokia Lumia event and Google I/O 2013 taking place over consecutive days. ‘Citing!
Except it wasn’t that exciting at all. What the…?
The Nokia Lumia event was the first disappointment. We were told to expect the 41MP quad-core Nokia EOS, but had to make do with the Nokia Lumia 925.
Google I/O was an even more spectacular washout. Fair enough, we’d been told to forget the Motorola X-Phone and Key Lime Pie Android 5.0, but where was the Nexus 7 refresh; the 32GB Nexus 4; Jelly Bean Android 4.3?
The penny dropped when the white Nexus 4 story broke. It’s threatening to land with Jelly Bean Android 4.3 on – wait for it – June 10.
What happens on June 10? Apple’s annual Worldwide Developers Conference opens its doors to the world, where we’ll get a taste of iOS 7 and possibly a nibble on the iPhone 5S – almost certainly destined to be the biggest selling smartphone of the year.
That’s when it became clear that there was a conspiracy to hold off on various products and instead attempt to steal the limelight from Apple.
Worse still, I (half-jokingly) suggest there might’ve been some collusion between Nokia and Google.
I mean: the timing of Nokia’s event, one day before Google I/O, was no coincidence. I envisioned the Nokia EOS brawling for headlines with the new Nexus 7 and 32GB Nexus 4 with Android 4.3. But nope. None of them appeared. Not a single one.
I like to imagine Schmidt texting Elop and saying: “Hey man! Should we leave the big guns till June 10? Screw with Apple? LOL! :-P x”
After all, Nokia did deliver a new Lumia (technically), and Google I/O was – as it is traditionally – developer-centric. And no one but super-nerds and bloggers expected much anyway. Joe Consumer was – and is – none the wiser.
But come June 10 when he’s thinking: ‘Hmm, I wonder if there’ll be a new iPhone at this Apple thing,’ Google and Nokia will be waiting in the wings to steal his attention. Just you wait.
It’s not like Nokia has much in the way of competition in the Windows Phone arena, anyway. There’s no harm in holding off for a month and announcing the “world’s best smartphone camera” (probably) just as Apple takes the stage.
Similarly, there’s no rush for Google to push the next wave of Nexus devices, or to get the next version of Android out.
Am I talking crazy? Yes. Is there possibly some element of truth/accuracy behind the madness? Maybe. Let’s wait and see what happens in the week of June 10. Me, I predict a riot.