App developers struggling to monetise via Android Market

App developers struggling to monetise via Android MarketAndroid’s popularity continues to skyrocket, and recently we’ve heard from a number of analysts predicting that the volume of apps on the Market is about to surpass that of Apple’s App Store. For example, research2guidance reckons it’ll happen by August.

But it’s not all good news on the Android Market front. A sexily in-depth 25-page report by Distimo looks at download volumes across the different app stores, with a particular focus on the Android Market.

Among Distimo’s major findings, it notes that 20% of all free apps and 80% of all paid applications have been downloaded less than 100 times. Eighty percent! Bloomin’ ‘eck. How depressing is that?

Apparently only two paid applications have surpassed the 500,000 mark on Android to date, worldwide. Meanwhile, six paid apps surpassed half-a-million on Apple’s App Store. In two months. In the US alone. Eek.

Focusing on games, Distimo reveals that only five paid games on the Android Market have had over 250,000 downloads to date worldwide (can you see where this is going?). On the App Store, 10 paid games performed the same feat. In two months. In the US alone. Double eek.

The report makes for interesting reading. I demand that you head over to Distimo and download it. It’s free.

Read more about: AndroidiOS

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JanSt / MOD  May. 27, 2011 at 18:28

In 2010 both Nokia's Ovi Store and RIM's Blackberry AppWorld made more money (not counting ads) than the Android Market ;)
As to the volume of apps... well, 92% of all downloads were FREE apps...

keithjones  May. 27, 2011 at 21:13

Windows Phone 7 is the format to sell programs on If you want to make money.

iamdamien  May. 28, 2011 at 10:21

This definitely does not surprise me. From my experience the majority of Android users are the sort of people who want something for nothing, and most of my friends are unwilling to pay for applications for their device.
Shame on them.
Support the Developer!

JanSt / MOD  May. 28, 2011 at 10:31

true, I s'pose.
I guess payment options may also play a role. With iTunes you can buy voucher cards to top up your 'credit', Nokia's appstore lets you pay through your phonebill or prepay credit.
Android, thus far, it's credit card or free/ad-ware...

Ironically, many apps that come 'free' (ie ad-supported) may well end up costing you more than the paid-for version.
In ireland we have ads in some Android apps that take 2 Euro if you accidentally click on the ad, and the browser visits a certain page ;)

JanSt / MOD  May. 28, 2011 at 11:25

Interesting update on this on softpedia

CTPAHHIK  May. 28, 2011 at 21:05

Start to make apps that really worth paying for. Android user base is more technologically experienced compared to Apple users and unwilling to pay money for crapware. I have only paid for Gameloft games, Titanium Backup, Farm Frenzy. There are just no apps available that actually work as they are supposed to.

JanSt / MOD  May. 29, 2011 at 09:37

That is true.
I'm not impressed by the few apps I paid for. Titanium backup was okay. Not into games so much.
What's the point of buying an ad-free twitter client when twitter is full of spam tweets anyway :p ? And anyway, it's ridiculous that not a single Android Twitter client can compete with Gravity...Symbian obsolete, eh?
Even bestseller Shell 3D , though more polished, hasn't half the features of the winmo/symbian version (though, at least it's cheaper).
Nah, not impressed.


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