New research from Yankee Group and Skyhook indicates that – unsurprisingly – the popularity of apps continues to rise, with an average of 40 apps downloaded per user each year.
However, Android developers are making far less than their iOS cousins, and the finger is pointed squarely at piracy. Boo to you, pirates. Boo, I say.
The major findings of the Yankee Group and Skyhook report include:
- 26% of Android developers see piracy as a problem, and – worse still – 27% see it as a huge problem
- 53% of respondents reckon Google is too lax about piracy, and ultimately isn’t helping
- Around a third of developers reckon piracy has cost them in excess of $10,000
"Android apps are living in the Wild West without a sheriff," says Carl Howe, director of research at Yankee Group and author of the report "Android Piracy: How Republished Apps Steal Revenue and Increase Costs."
Carl continues: "With five other major mobile OSs competing for consumer dollars, Google can't afford to simply let pirates kill app developers' businesses. They need to foster some law and order or developers will flee to other platforms and Android will lose customers."
Damn straight, Carl. Damn straight.