Apple is never shy to blow its own trumpet, even though most of the world's press is quite happy to do it for them most of the time.
Er, this was going somewhere. Oh yes, the world's most valuable company has just revealed that the new iPad's opening weekend has seen a cool three million new tablets bought and paid for by Apple fans around the world.
Now let's not muck around here: three million is a lot. It's a lot for an entire product run, never mind for an opening weekend. In fact, if you're looking at it as three days of sales, we're talking the great Cupertino cash register going “kaching” roughly 11 times every single second.
Which is a nice stat, but a completely inaccurate one, since a large percentage of that three million figure will have come from pre-order sales. Apple hasn't said exactly how many pre-order units were manufactured, only that it sold all of them, but with anticipation having reached the usual ridiculous levels in the run-up to a new Apple product unveiling, the figure won't have been small.
“The new iPad is a blockbuster with three million sold―the strongest iPad launch yet,” senior VP Phil Schiller is quoted as saying in an Apple press release.
He then rediscovers the ability to speak in vaguely normal sentences to inform us: “Customers are loving the incredible new features of iPad, including the stunning Retina display, and we can't wait to get it into the hands of even more customers around the world this Friday.”
He's referring to the 24 more countries who'll be feeling the iPad love a week after the initial 10 – the UK included – kicked things off on Friday past. Cue another busy weekend for that cash register...