Well, it's official. Apple has sent out invites to an event in Cupertino on 9 September, where it will finally put an end to the speculation and unveil the iPhone 6.
For the first time Apple's iconic smartphone will come in two sizes – 4.7in and 5.5in – while it's looking increasingly certain Apple will also use the event to launch its iWatch wearable.
Whether that will be both models, however, is far from certain. Rumours persist that Apple has run into production issues with the larger 5.5in iPhone 6L (or iPhone Air as some are calling it), and there's a fair chance it'll be held back and launched at a later date, or launched with limited availability to keep demand in check.
As you'd expect, the invite itself gives nothing away. The only info not directly related to the event itself is the teaser line: “Wish we could say more”. That makes two of us, Apple.
As for the iWatch, things are less certain. By now it's clear that there definitely is an Apple wearable on the way, but whether Apple will be happy to have it share the spotlight with the new iPhone(s) as opposed to starring in a dedicated event of its own remains to be seen.
Both the iPhone 6 and the iWatch are set to run iOS 8, with some suggesting the iWatch will use the full version of Apple's OS rather than a scaled back version like on the iPod nano.
Apple's big event may now be confirmed for just 11 days from now, but it's set to be 11 very busy days in the mobile world with a huge number of new products set to launch at or around IFA 2014 in Berlin next week.
Wearables are set to feature strongly at this year's show, so whatever Apple has up its sleeve for its Cupertino event is sure to have plenty of competition when it breaks cover.