Analyst guys Flurry have studied a “basket of top-ranked apps” with a “similar presence across iOS, Amazon and Android” (with a focus on in-app purchasing), and found – unsurprisingly – that the App Store rakes in the most revenue per active user.
More surprising, however, is the discovery that the Amazon Appstore takes in three times as much as its big brother, Google Play.
With Apple’s App Store set to 100%, Amazon’s Appstore weighs in at 89%, while the Android Market – recently renamed Google Play – is miles behind on 23%.
Another way to look at those figures, explains Flurry, is that every buck generated on the App Store will bring in 89 cents on the Amazon Appstore and 23 cents on Google Play.
The results mirror those of a similar study by Flurry in December, in which it suggested that every $1 on the App Store brought in 24 cents on the Android Market.
Here comes some observational stuff from Flurry: “Apple runs the highest revenue-per-square foot generating retail store on the planet as well as the successful iTunes store. Amazon, who invented the one-click purchase, perfected online shopping with data, efficiency and customer service.
“Google’s strength is in scalable online search engine and advertising technology. Running a store, retail or digital, has not been Google's traditional core competency.
“From an ecoystem perspective, the emergence of Amazon as an additional distribution channel appears to be a boon for developers.”