Apple App Store beats Amazon Appstore beats Google Play

Apple App Store beats Amazon Appstore beats Google PlayAnalyst guys Flurry have studied a “basket of top-ranked apps” with a “similar presence across iOS, Amazon and Android” (with a focus on in-app purchasing), and found – unsurprisingly – that the App Store rakes in the most revenue per active user.

More surprising, however, is the discovery that the Amazon Appstore takes in three times as much as its big brother, Google Play.

With Apple’s App Store set to 100%, Amazon’s Appstore weighs in at 89%, while the Android Market – recently renamed Google Play – is miles behind on 23%.

Another way to look at those figures, explains Flurry, is that every buck generated on the App Store will bring in 89 cents on the Amazon Appstore and 23 cents on Google Play.

The results mirror those of a similar study by Flurry in December, in which it suggested that every $1 on the App Store brought in 24 cents on the Android Market.

Here comes some observational stuff from Flurry: “Apple runs the highest revenue-per-square foot generating retail store on the planet as well as the successful iTunes store.  Amazon, who invented the one-click purchase, perfected online shopping with data, efficiency and customer service.

“Google’s strength is in scalable online search engine and advertising technology.  Running a store, retail or digital, has not been Google's traditional core competency.

“From an ecoystem perspective, the emergence of Amazon as an additional distribution channel appears to be a boon for developers.”

Read more about: AndroidiOS

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JanSt / MOD  Apr. 1, 2012 at 14:37

a "boon"? Who is he? Frasier Crane? hahaha

I do love "analysts"

Treab  Apr. 1, 2012 at 15:12

then again do they account for the money made from adverts? amazon and apple dont make money that way whereas google does?

jaybear88  Apr. 1, 2012 at 15:19

In other revolutionary news; The sky is blue
Water is wet
Thanks for the info Mobot ;)

Treab  Apr. 1, 2012 at 15:51

water is wet...

WET??? i thought it was dry... MY WORLD IS TURNED UPSIDE DOWN.

jmarcelino  Apr. 1, 2012 at 17:11

Good thing they forgot to mention that Amazon's Appstore is still US only, and US users have been shown - time and time again - to spend more money on apps.

Nice statistical manipulation there Flurry ;) Nothing like a "shocking report" to get you free publicity.

The real conclusion is: if you sell just to the US you'll have less users, but your in-app purchases per user will be higher.

JanSt / MOD  Apr. 1, 2012 at 20:14

+1 - good points, jmarcelino. you're a boon to mobot's members :D

Steve976  Apr. 1, 2012 at 22:30

with a focus on in-app purchasing

So i presume ios lost on actual app sales

MDrX  Apr. 2, 2012 at 09:40

So i presume ios lost on actual app sales
Uh, why? Ah yes, the world is against, Google, the little guys. RISE UP and stick it to the man by buying Android! The FREE and OPEN platform! It is the only one run by an advertising company who are having a jolly old time rinsing your personal information through every kind of analytic you can imagine (and lots more you can't). FREE! OPEN! Blah blah blah.


You can't really take actual sales into account. Freemium apps (those with in-app purchasing) are more comparable between the platforms. You can compare Angry Birds, for example.

Android has more free apps, iOS has a lot of paid apps where Android doesn't even have a free version. Apples & pears; iPhoto & task killers.

jaybear88  Apr. 2, 2012 at 10:13

^^ what he said


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